AminataFunchess BUS- 518 assign4.docx

Building of memory managing creativity through action

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BUILDING OF MEMORY: MANAGING CREATIVITY THROUGH ACTION 4 resources and processes helped Shimon simplify the process by centering his attention to the most difficult portion of the project. Another critical communication moment was getting the client to select an unconventional contractor. Shimon was having a difficult time convincing the client to secure a contractor that was the more expensive option. Even after several meetings, the clients were still not convinced that the higher priced contractor would be beneficial to the project. Shimon recognized his audience and what was needed to persuade them to choose the contractor he felt best for the project. “You can know about your audience, but if you don't know what they need to hear, you may be barking up the wrong tree with your message. Knowing your target audience involves knowing the specific needs of the audience and not just the message you want to convey” ("Tips on Knowing Your Target Audience When Communicating Within an Organization," 2011). Israel, the contracting Project Manager, played a pivotal role in communication between the architect and the client. The issue that occurred was the prism design for the museum. The architect was very sensitive and protective of his designs. He was known for not negotiating on the integrity of his designs and was not concerned about the feasibility of constructing his vision. The client’s concern was the cost and adhering to the originally proposed timeline of the project. Israel was successful with his approach based on his knowledge of the architect’s personality and his research conducted on the proposed solution. Had Israel not accounted for these two very crucial factors in assisting his alternative solution, to include his delivery, it could have been disastrous for the project. Assume that two (2) key members of the team were replaced during the executing phase of the Yad Vashem memorial site project due to family crises. Discern actions Shimon Kornfield could take in order to establish trust and gain credibility with the remaining project participants.
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BUILDING OF MEMORY: MANAGING CREATIVITY THROUGH ACTION 5 Shimon should be transparent with the remaining participants, and practice relationship management. Shimon can be honest with the participants and inform them of the unforeseen circumstances the two key members were experiencing. Assure the team that they are competent enough to move forward with the current project plan and include them by requesting suggestions on the best ways to move forward. When being transparent it important that the team understand they have the full support of the manager if any issues arise. “Transparency allows a leader to be seen as having integrity, which means she can be trusted” (Lewis, 2003, p. 175).
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