Weaknesses the gross profit margins are lower than

Weaknesses: the gross profit margins are lower than predicted. They spent a lot of money
for advertisement.

Opportunities: As an Australian-made product’s company, there is an opportunity to increase
market share from local suppliers of services to national services.
Threats: Competitors who are selling chocolate products with cheaper price which are
imported from other countries.
6. A) Performance against established objectives from the previous marketing undertaking is
very effective. The radio advertising expenditure achieved sales results.
B) Critical success factor effects:
 Customer loyalty had achieved a total of 34,500
 58% of people in target market recognise the cocoa delights brand and what it
represents
C) Lesson learned and area of improvements:
 Know your customer/client. Create a list of your most desired
clients/customers that is based on a profile of what you consider your ideal
client/customer.
 Know your competition. Competitor research, if done strategically, may been
provide insight as to how you can work with competitors by partnering and
cross marketing by sending business to one another.
 Develop a market position based upon identified opportunities. Clearly define
the market position and focus on providing different benefits than your
competition.
 Create and live by a strong code of ethics and company core values.
Demonstrate in all that you do each day in your business that these core
values and ethics are how you conduct your business.
 Create an evaluation process for your strategic marketing plan. Commit to
monitoring your plan and to review your plan to measure the results.