This can be a simple consideration of how you will use final content for in chosen media. Often concepts and designs can appear very different without the actual content (plus disclaimers) that need to be included. For example, an advertisement with a powerful image may be tempered by the necessary addition of wording on top or around it. Time factors will also be of concern in any realisation of your concepts and ideas. If time is short, it will change how you approach and produce work. If you are producing a film, program or audio piece, the length of the final product may impact your concepts and ideas. If you have a 60-second commercial to produce, you will need to use an idea that has the correct impact and conveys the message in the allocated timeframe. If your piece is a fifteen-minute film, you will need to structure your information and message accordingly. Cost requirements The cost will always be a strong factor that will influence how far you can go with your concept and ideas. The allocated budget will need to cover all parts of the project, from initial conceptual development, through to the final sign-off and release of your work. Check the budget before you start. The budget will need to cover: ➢Time and resources on conceptual development ➢Working on chosen ideas and presenting the options ➢Choosing the option to take forward for further development ➢Time and resources for producing the chosen idea, such as: oEquipment and media buying ospecialists and companies producing work ➢Release of work through chosen media.