This can be a simple consideration of how you will

This preview shows page 23 - 25 out of 88 pages.

This can be a simple consideration of how you will use final content for in chosen media. Often concepts and designs can appear very different without the actual content (plus disclaimers) that need to be included. For example, an advertisement with a powerful image may be tempered by the necessary addition of wording on top or around it. Time factors will also be of concern in any realisation of your concepts and ideas. If time is short, it will change how you approach and produce work. If you are producing a film, program or audio piece, the length of the final product may impact your concepts and ideas. If you have a 60-second commercial to produce, you will need to use an idea that has the correct impact and conveys the message in the allocated timeframe. If your piece is a fifteen-minute film, you will need to structure your information and message accordingly. Cost requirements The cost will always be a strong factor that will influence how far you can go with your concept and ideas. The allocated budget will need to cover all parts of the project, from initial conceptual development, through to the final sign-off and release of your work. Check the budget before you start. The budget will need to cover: Time and resources on conceptual development Working on chosen ideas and presenting the options Choosing the option to take forward for further development Time and resources for producing the chosen idea, such as: oEquipment and media buying ospecialists and companies producing work Release of work through chosen media.
P a g e | 23 A concept that includes multiple media platforms or a succession of events may be difficult to do if the budget only covers the first deliverable item. Equally, if the purpose of your project will only generate a certain income for the business, or from the known market share, you will not have a budget that far exceeds any returns. The purpose The purpose of the project will need to be firmly fixed in mind. Your creative thinking and ideas need to accurately reflect the need it is to fulfil. A great idea that doesn’t quite work for one project should be saved for another time; shoehorning an idea to fit a purpose, just because it is a great idea, doesn’t necessarily transpire into a great end product. The purpose may include: Advertising or marketing Commercial Educational Entertainment Game Information.Technical requirements Knowing the technical capabilities is important when developing your ideas into working possibilities. For example, if you are developing your ICT systems, it is important to know what level of power supply you may have and what connections are available to you. If your own technical understanding or level of skill is limited, seek expert advice and assistance on what is possible and the requirements to implement what you need. This will empower you with knowledge of the possibilities and also whether your budget will stretch to this. When looking to use digital media,

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture