Second it provides very useful information to the marketers with which they can

Second it provides very useful information to the

This preview shows page 7 - 9 out of 10 pages.

Second, it provides very useful information to the marketers with which they can formulate segmentation strategies effectively. Third, the manufacturers of genuine smartphones can keep their customers through brand extensions by doing this they can satisfy each customer having different lifestyle. Fourth, as basic reason for buying counterfeits is it easily available in the absence of genuine brands so genuine brand marketers have to sure that consumers have easy access to these genuine products. Fifth, Genuine smartphone manufacturers can apply anti-counterfeits tactics by bringing periodic changes like changes in shapes. 6.2Limitations and Future DirectionsThe findings of current study constrained by a number of limitations that are relevant to the future research directions that concern on lifestyle and consumption pattern. First, the current study uses just one instrument for data collection i.e. Questionnaires, to increase the validity of study future research can be conduct by using consumers behavioral data such as actual purchase data. Second, this study was conducted at one point in time, to increase the external validity of results, longitudinal designs could be incorporated.
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Journal of Business Administration Research Vol. 4, No. 2; 2015 Published by Sciedu Press37 ISSN 1927-9507 E-ISSN 1927-9515References Aaker, J. (1991). Dimensions of brand personality. Journal of Marketing Research, Vol. 34(3), 347. Aliawadi, K.L., Neslin, S.A., & Gedenk, K. (2001). Pursuing the value-conscious consumer: store brands versus national brand promotions. Journal of Marketing, 65(1), 71-89. Amaldoss, W., Jain, S. (2005). Pricing of conspicuous goods: a competitive analysis of social effects. Journal of Marketing, 42, 30-42. Ang, S.H., Cheng, P.S., Lim, E.A.C., & Tambyah, S.K. (2001). Spot the difference: consumer responses towards counterfeits.Journal of Consumer Marketing, 18(3), 219-35. Arghavan, N., & Judith L, Z. (200). Do counterfeits devalue the ownership of luxury brands?. Journal of Product and Brand Management, 9(7), 485-497. Arthur, D. (2006). Authenticity and consumption in the Australian Hip Hop culture. Qualitative Market Research: An International Journal, 9(2), 140-156. Bahn, K., Belk, D., Russell, W., & Mayer, R.N. (1982). Developmental recognition of consumption symbolism. Journal of Consumer Research,9(1), 4-17. Bian, X. & Moutinho, L. (2009). An investigation of determinants of counterfeit purchase consideration”,Journal of Business Research,Vol. 62 No. 3, pp. 368-78. Bian, X. & Veloutsou, C. (2005). Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China. Brand Management, Vol. 14 No. 3, pp. 211-22. Bian, X., & Veloutsou, C. (2006). Consumer’s attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management,14(1), 1-13.
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