Second, it provides very useful information to the marketers with which they can formulate segmentation strategies effectively. Third, the manufacturers of genuine smartphones can keep their customers through brand extensions by doing this they can satisfy each customer having different lifestyle. Fourth, as basic reason for buying counterfeits is it easily available in the absence of genuine brands so genuine brand marketers have to sure that consumers have easy access to these genuine products. Fifth, Genuine smartphone manufacturers can apply anti-counterfeits tactics by bringing periodic changes like changes in shapes. 6.2Limitations and Future DirectionsThe findings of current study constrained by a number of limitations that are relevant to the future research directions that concern on lifestyle and consumption pattern. First, the current study uses just one instrument for data collection i.e. Questionnaires, to increase the validity of study future research can be conduct by using consumers behavioral data such as actual purchase data. Second, this study was conducted at one point in time, to increase the external validity of results, longitudinal designs could be incorporated.
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