p 65 There were four steps in the GPS revolution First new technologies were

P 65 there were four steps in the gps revolution

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 203
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(p. 65) There were four steps in the GPS revolution. First new technologies were developed and became readily available; second, __________; third, competitive forces developed new products and services; and finally consumer changed becoming "geo-enthusiasts." A. GPS technology became a necessity rather than a luxury B. profits exceeded costs resulting in GPS units became cash cows C. demand exceeded production capabilities so multiple new production facilities were built D. industry backed a campaign to increase the number of students going into the applied sciences E. regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use First new technologies such as GPS satellites, WiFi nodes, and cellular signal towers were developed and became readily available; second, regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use; third, competitive forces such as Garmin, TomTom, Apple, Google, and Nokia developed new products and services; and finally consumers changed becoming "geo-enthusiasts." AACSB: 3 LL: 2 Learning Objective: 03-01 Explain how environmental scanning provides information about social; economic; technological; competitive; and regulatory forces 5. (p. 65) There were four steps in the GPS revolution. First new technologies were developed and became readily available; second, regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use; third __________, and services; and finally consumers changed becoming "geo-enthusiasts." A. demand exceeded production capabilities B. competitive forces such as Garmin and TomTom, developed new products C. profits exceeded costs resulting in GPS units became cash cows D. GPS technology became a necessity rather than a luxury E. production was shipped overseas greatly reducing production costs First new technologies such as GPS satellites, WiFi nodes, and cellular signal towers were developed and became readily available; second, regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use; third, competitive forces such as Garmin, TomTom, Apple, Google, and Nokia developed new products and services; and finally consumers changed becoming "geo-enthusiasts." AACSB: 3 LL: 2 Learning Objective: 03-01 Explain how environmental scanning provides information about social; economic; technological; competitive; and regulatory forces 3-77
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Chapter 03 - Scanning the Marketing Environment 6. (p. 65) There were four steps in the GPS revolution. First new technologies were developed and became readily available; second, regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use; third, competitive forces developed new products and services; and finally __________ A. demand exceeded production capabilities B. profits exceeded costs and GPS units became cash cows C. GPS technology became a necessity rather than a luxury D.
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  • Spring '08
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  • Marketing, Generation Y

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