32_Cultural Differences Between Countries The Brazilian and the.pdf

Embarrassing a brazilian should be avoided for this

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Embarrassing a Brazilian should be avoided, for this is a group culture; When a person is criticized, he/ she loses face with the others in the meeting. The one who makes the criticism also loses face, as an unwritten rule has been disobeyed; Informality shapes communication, which normally does not rely on strict rules of protocol. Anyone who feels like adding their opinion will just say it; Brazilians are normally more tolerant on interrupting someone who is speaking; People, rather than companies, are who Brazilians negotiate with. Therefore, it is not advisable to change the negotiating team. This would mean starting from zero. It is important to highlight that normally the people you negotiate with do not have decision-making authority; During introductions at a meeting, business cards are exchanged with everyone. As Brazilians depend heavily on relationships with others, it is essential to spend time getting to know, both personally and professionally, your Brazilian counterparts. One of the most important elements in Brazilian business culture is personal relationships. By cultivating them, and building trust, one’s chance of successfully doing business in Brazil will increase greatly. Curiously, it is common to see members of the same family working for the same company. This is due to the strong importance placed on family relations. Brazilians prefer to do business with those they know and trust, what reinforces this characteristic. 3 Cultural Aspects of Doing Business in China China’s rich cultural heritage must not be overlooked when discussing cultural interactions with this country. With a 5,000-year history and an interesting mix of ethnic groups, it can be said that it is the only continuous ancient civilization. Founded on October 1, 1949, the People’s Republic of China is situated in eastern Asia, with an area of 9.6 million square kilometers and a population exceeding 1.2 billion, which makes up 22 percent of the world total (the world’s most populous country). China has followed a family planning policy since the 1970s in order to bring the population growth under control. Today, the country is implementing reform and opening-up policies, and has established what they call a socialist market economy, or socialism with Chinese characteristics. Throughout most of Imperial China’s history, Confucianism was the official philosophy and the country's traditional social values were derived from various versions of this philosophy. In order to succeed in business in China, some important cultural aspects in the Chinese society should be highlighted, such as: Confucius, one of the most influential Chinese philosophers, lived around 500 B.C.
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Proceedings of the 7th International Conference on Innovation & Management · 1988 · Respect for superiors, duty to family, loyalty to friends, sincerity and courtesy are part of China's ethical system; Respect and status increase with the age;
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