According to a valu e b product attributes c symbols

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according to: A. valu e. B. product attributes. C. symbols. D. competitive comparisons. E. all of these.
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Each of these is an option to consider when positioning a product. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 94. (p. 174) Whenever the president of the local public university promotes the institution, he emphasizes the university's price (much lower than neighboring private colleges) and high quality. He is positioning the institution based on: By emphasizing the low price and high quality, the university president is focusing on value. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 95. (p. 175) We often see advertisements touting a product as being made with natural ingredients, or being long- lasting. Marketers using these types of promotions are positioning their products based on: Ingredient lists and long-lasting effects are examples of attributes that may be salient (important) to the target market. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard
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Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 96. (p. 175) Alexis has selected target markets for her fashion accessories store in a suburban strip mall. She is now deciding how to position the accessories. She could consider positioning based on: All of these are factors Alexis may use to position her store. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 97. (p. 175) Marco was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider: A. the features the engineers feel are most important. B. the ways the sales representatives have been positionin C. the characteristics that helped his firm win a statewide a manufacturing. D. what the target market would consider the most importa E. the safety record of the firm and its products. Positioning should be done with the target market's needs in mind. What matters is which attributes are salient (important) to potential customers. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 08-05 Define positioning; and describe how firms do it. Topic: Develop Positioning Strategy 98. (p. 175) Almost all U.S. political candidates use some combination of red, white, and blue in their campaign posters. They are trying to position
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