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less energyHome market for espresso machines is experiencing high growth
SWOT analysis (including an evaluation of the value-chain).SWOT AnalysisSTRENGHTHSWEAKNESSESGood reputation after sale servicesExcellent advertising and marketingmixState of art Management informationsystemPoor performance of contracteddelivery companyLack of experience customer to dealwith import and customOPPORTUNITIESTHREATSUse of internet for advertisementWithdraw of competitor from newSydney marketIncrease in population growth rateRaising interest rates could decreasedisposable incomeNufix inc. a global corporationentering in espresso machines andbean marketBean ex. coffee supplier is entering inespresso machine market Value Chain AnalysisInbound Logistic. Lack of experience personnel for custom and importation. Inboundlogistics is concerned with receiving, storing, distributing inputs(ex. Handling of RawMaterials, Warehousing, Inventory Control).Operations: State of art Management information system provides for internal control andstrategic planning. Comprises the transformation of the inputs into the final product form(ex.Production, Assembly and Packaging).