Less energy home market for espresso machines is

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less energy Home market for espresso machines is experiencing high growth
SWOT analysis (including an evaluation of the value-chain). SWOT Analysis STRENGHTHS WEAKNESSES Good reputation after sale services Excellent advertising and marketing mix State of art Management information system Poor performance of contracted delivery company Lack of experience customer to deal with import and custom OPPORTUNITIES THREATS Use of internet for advertisement Withdraw of competitor from new Sydney market Increase in population growth rate Raising interest rates could decrease disposable income Nufix inc. a global corporation entering in espresso machines and bean market Bean ex. coffee supplier is entering in espresso machine market Value Chain Analysis Inbound Logistic. Lack of experience personnel for custom and importation. Inbound logistics is concerned with receiving, storing, distributing inputs(ex. Handling of Raw Materials, Warehousing, Inventory Control). Operations: State of art Management information system provides for internal control and strategic planning. Comprises the transformation of the inputs into the final product form(ex. Production, Assembly and Packaging).

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