S the researcher is ready to conduct a conclusive

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questions, the researcher is ready to conduct: A. conclusive research. B. data warehousing. C. syndicated marketing surveys. D. exploratory research. E. research design. Exploratory research is done to obtain preliminary insights. Once this is complete and the researcher understands the research topic, the project can proceed to conduct conclusive research, attempting to obtain definitive answers to the research questions. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-04 Describe the various primary data collection techniques. Topic: Marketing Research Process Step 3--Data Collection Process 52. (p. 183) A marketing research project often begins with a review of the relevant __________ data. A. prim ary B. secondary C. conclusive D. unfocused E. structured Projects often start with a review of relevant secondary data in order to obtain preliminary insights quickly and at minimal cost. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 09-02 Summarize the differences between secondary data and primary data. Topic: Marketing Research Process Step 3--Data Collection Process 53. (p. 196) Joe is reviewing secondary data his company collected about seasonal variation in consumer spending. The advantages of using this data include that:
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Projects often start with a review of relevant secondary data in order to obtain preliminary insights quickly and at minimal cost. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 09-02 Summarize the differences between secondary data and primary data. Topic: Marketing Research Process Step 3--Data Collection Process 54. (p. 196) Omar is responsible for marketing and marketing research for a mid-sized manufacturer of assemblies for the housing market. His boss has asked him to cut back expenses, especially in marketing research, "Why can't you just use information off the Internet? There's plenty out there." What is Omar's best response to try and get his boss to change his mind? Projects often start with a review of relevant secondary data in order to obtain preliminary insights quickly and at minimal cost; however, secondary data is not tailored to a specific research need and may not provide the answers sought.
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