Mazda considers it necessary to develop a multi-solution approach to automobile-related environmental issues that takes into account various factors, such as regional characteristics, vehicle characteristics, and types of fuel.
Marketing Management Student: NGUYEN LE HOANG MINH ( MINHNLH030285 ) Page 17 Improving the Fuel Economy of Mazda Vehicles 50% by 2020 Based on the Sustainable Zoom-Zoom long-term vision for technology, Mazda cuts CO2 emissions through improved fuel economy and provides all customers who purchase Mazda vehicles with driving pleasure and outstanding environmental performance. In April 2015, Mazda has set a goal of raising the average fuel economy of Mazda vehicles sold worldwide by 2020 by 50% compared with 2008 levels.
Marketing Management Student: NGUYEN LE HOANG MINH ( MINHNLH030285 ) Page 18 Long-Term Vision for Technology Development Mazda announced its long-term vision for technology development: “Sustainable Zoom-Zoom.” The basic policy of the vision is to “provide all customers who purchase Mazda vehicles with driving pleasure as well as outstanding environmental and safety performance.” This vision commits Mazda to making vehicles that always excite and that embody a “Zoom-Zoom” feeling, meaning they look inviting to drive, are fun to drive, and make you want to drive them again, helping to achieve an exciting, sustainable future for vehicles, people, and the Earth.
Marketing Management Student: NGUYEN LE HOANG MINH ( MINHNLH030285 ) Page 19 Building-Block Strategy Mazda anticipate that petroleum resources will still be the main energy and internal combustion engines the main drive technology in the global automobile market in 2020. As a result of having made dramatic improvements to the base technologies for a car’s basic performance—including to the engine, transmission, body, and chassis—we are pursuing a Building-Block Strategy of gradually adding electric devices, such as regenerative braking and hybrid systems. Mazda’s approach is to effectively reduce CO2 emissions by providing all customers with driving pleasure and outstand ing environmental and safety performance, rather than to rely heavily on a subset of environmentally friendly vehicles.
Marketing Management Student: NGUYEN LE HOANG MINH ( MINHNLH030285 ) Page 20 Mazda’s revolutionary base technology, SKYACTIV TECHNOLOGY, is improving the car’s powertrain efficiency, such as the basic performance of the engine and transmission, and bringing about profound improvements in such areas as vehicle weight reduction and aerodynamics. Based on a Building-Block Strategy, base technologies and electric device technologies are combined in the following three steps. Step 1: Battery Management Technology (Idling Stop System “i-stop”) This system saves fuel by automatically shutting off the engine when the driver brings the car to a standstill and restarting the engine when the vehicle returns to motion. Mazda’s i-stop is an idling stop system that significantly improves fuel efficiency while maintaining a natural driving feel. In
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- Spring '16
- Management, ........., Mazda, Mazda Motor Corporation