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BMMK51038.0 SummaryThis project covered the main point as well as other minor strategies andimplementations involved in building a cognitive marketing plan. The marketing plan isdesigned based on intensive research and broader understanding marketing in general.As shown above, the new product U-verse is the first of its kind in the whole of SouthEast Asia. As pioneers, the chances of gaining higher market shares and being the marketleaders is what we looked into, a well planned strategy has be designed to make that happen.These strategies if implement as stated would bring out a well balanced positive result. 27
BMMK5103References1.Joe, T, John, B & Keith, P, 2005, managing innovation: integrating technological, market and organizational change, 3rdEd, john Wiley, England2.Philip, K & Armstrong, G2001, principles of marketing, 9thedit, Prentice Hall, New Jersey.3.William, D & Jemore, M 1999, Basic marketing; a global-management approach, McGraw-hill, London4.William, M & Ferrel, 2005, marketing: concept and strategies, 10thEdition, Houghton Mifflin, New York.5.Corporate Strategic Management Transport (EMM) manual provided by ATC Perai.28