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8.0 Summary
This project covered the main point as well as other minor strategies and
implementations involved in building a cognitive marketing plan. The marketing plan is
designed based on intensive research and broader understanding marketing in general.
As shown above, the new product U-verse is the first of its kind in the whole of South
East Asia. As pioneers, the chances of gaining higher market shares and being the market
leaders is what we looked into, a well planned strategy has be designed to make that happen.
These strategies if implement as stated would bring out a well balanced positive result.
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BMMK5103
References
1.
Joe, T, John, B & Keith, P, 2005, managing innovation: integrating technological,
market and organizational change, 3
rd
Ed, john Wiley, England
2.
Philip, K & Armstrong, G2001, principles of marketing, 9
th
edit, Prentice Hall, New
Jersey.
3.
William, D & Jemore, M 1999, Basic marketing; a global-management approach,
McGraw-hill, London
4.
William, M & Ferrel, 2005, marketing: concept and strategies, 10
th
Edition, Houghton
Mifflin, New York.
5.
Corporate Strategic Management Transport (EMM) manual provided by ATC Perai.
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