26 BMMK5103 80 Summary This project covered the main point as well as other

26 bmmk5103 80 summary this project covered the main

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BMMK5103 8.0 Summary This project covered the main point as well as other minor strategies and implementations involved in building a cognitive marketing plan. The marketing plan is designed based on intensive research and broader understanding marketing in general. As shown above, the new product U-verse is the first of its kind in the whole of South East Asia. As pioneers, the chances of gaining higher market shares and being the market leaders is what we looked into, a well planned strategy has be designed to make that happen. These strategies if implement as stated would bring out a well balanced positive result. 27
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BMMK5103 References 1. Joe, T, John, B & Keith, P, 2005, managing innovation: integrating technological, market and organizational change, 3 rd Ed, john Wiley, England 2. Philip, K & Armstrong, G2001, principles of marketing, 9 th edit, Prentice Hall, New Jersey. 3. William, D & Jemore, M 1999, Basic marketing; a global-management approach, McGraw-hill, London 4. William, M & Ferrel, 2005, marketing: concept and strategies, 10 th Edition, Houghton Mifflin, New York. 5. Corporate Strategic Management Transport (EMM) manual provided by ATC Perai. 28
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