as users Nintendos design strategy of developing a Bluetooth wireless remote

As users nintendos design strategy of developing a

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strategy involved commercials displaying grandparents, teens, urban families, etc. as users. Nintendo’s design strategy of developing a Bluetooth wireless remote that required the player to “act out” the character’s desired action allowed it to pursue a pricing strategy that did not place it at the center of an ongoing pricing war with market leaders. Furthermore, this strategy encouraged Nintendo to focus on the artistic elements of the game rather than focusing on hyper-realistic graphics that would drive up costs. Hence, Nintendo was able to keep its production and development costs relatively low.The success of Nintendo’s strategy is evident in its performance. Its net sales in the first quarter of 2008 were up over 20% from the same quarter the previous year. During this quarter, its net income was up over 30% from the same quarter the previous year. By mid-2008, its cumulative sales for the Wii had surpassed that of Sony’s PlayStation 3 (PS3) and of Microsoft’s Xbox 360. Moreover, while Sony and Microsoft had been operating at a loss, Nintendo was operating at a profit. Finally, Nintendo’s various strategic moves have allowed it to enjoy a commanding market share over its strong, more resource-rich rivals. 6.Is it fair to characterize Nintendo’s introduction of the Wii as a blue ocean strategy? Why or why not?
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