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Ii if any communicationnegotiation with officials is

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II.If any communication/negotiation with officials is required to run suchcampaign, please think through what are the strategies.Lastly, we will dive into the Nokia Place Strategy. Nokia doesn’t attract customers directly.It uses various distribution channels for its products and services to reach prospectivecustomers. The major channels of distribution include service operators like Vodafone,Airtel, T-Mobile, etc., independent and general retailers, suppliers and lastly Nokia’swebsite. Nokia partnered with HCL Infinite for selling and distributing its mobile phonesin Egypt. The company also came up with Nokia Concept Stores that customers could visitand get a first-hand experience before they can make any purchase-related decisions.
Nokia engages in business-to-business transactions. Nokia strategized targeting customersin the urban areas initially, and then later started expanding its markets in the rural areas aswell.The company makes use of its aggressive marketing strategy to boosts its network, whichhelps them grow and expand its business in the target markets all over the world.III.Examination of the appropriate and unique approaches taken to reach thespecified target audiences.Nokia uses all media channels like television advertisements, billboards, signboards,brochures, radio and newspapers, posters, dummies, display stands, etc., to advertise andcommunicate its products to its customers.Public relations also play a crucial role in Nokia’s promotion strategy. The companyprovides financial aids to social programs such as charities, educational activities and alsosponsors sports, music and television. The company’s success can be traced back to itsexcellent brand promotion activities carried out by the company.
Part Three: Overview of the Campaign (ILOS: 3.4, 4.1,4.2)A.GoalsOur goal is to better align with the needs of our customers and through that increaseaccountability, reduce complexity and improve cost-efficiency. We have implemented amore rigorous approach to capital allocation and will invest to win in those segmentswhere we choose to compete.Nokia’s four business groups each have a clear mission and have been empowered with theresources and accountability to achieve their goals:Mobile NetworksFocused on regaining technology leadership in 5G, as well as keeping its leadership in O-RAN and VRAN, while maintaining scale with CSP customers and growing its privatewireless business with enterprise customers.Network InfrastructureFocused on the building blocks and essential solutions of critical networks across allcustomer segments, using its technology leadership in IP Networks, Optical Networks,Fixed Networks, and Alcatel Submarine Networks to drive digitalization across allindustries.

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Term
Fall
Professor
NoProfessor
Tags
Nokia, Nokia Corporation

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