Ii if any communicationnegotiation with officials is

II. If any communication/negotiation with officials is required to run such
campaign, please think through what are the strategies.
Lastly, we will dive into the Nokia Place Strategy. Nokia doesn’t attract customers directly.
It uses various distribution channels for its products and services to reach prospective
customers. The major channels of distribution include service operators like Vodafone,
Airtel, T-Mobile, etc., independent and general retailers, suppliers and lastly Nokia’s
website. Nokia partnered with HCL Infinite for selling and distributing its mobile phones
in Egypt. The company also came up with Nokia Concept Stores that customers could visit
and get a first-hand experience before they can make any purchase-related decisions.

Nokia engages in business-to-business transactions. Nokia strategized targeting customers
in the urban areas initially, and then later started expanding its markets in the rural areas as
well.
The company makes use of its aggressive marketing strategy to boosts its network, which
helps them grow and expand its business in the target markets all over the world.
III. Examination of the appropriate and unique approaches taken to reach the
specified target audiences.
Nokia uses all media channels like television advertisements, billboards, signboards,
brochures, radio and newspapers, posters, dummies, display stands, etc., to advertise and
communicate its products to its customers.
Public relations also play a crucial role in Nokia’s promotion strategy. The company
provides financial aids to social programs such as charities, educational activities and also
sponsors sports, music and television. The company’s success can be traced back to its
excellent brand promotion activities carried out by the company.

Part Three: Overview of the Campaign (ILOS: 3.4, 4.1,4.2)
A. Goals
Our goal is to better align with the needs of our customers and through that increase
accountability, reduce complexity and improve cost-efficiency. We have implemented a
more rigorous approach to capital allocation and will invest to win in those segments
where we choose to compete.
Nokia’s four business groups each have a clear mission and have been empowered with the
resources and accountability to achieve their goals:
Mobile Networks
Focused on regaining technology leadership in 5G, as well as keeping its leadership in O-
RAN and VRAN, while maintaining scale with CSP customers and growing its private
wireless business with enterprise customers.
Network Infrastructure
Focused on the building blocks and essential solutions of critical networks across all
customer segments, using its technology leadership in IP Networks, Optical Networks,
Fixed Networks, and Alcatel Submarine Networks to drive digitalization across all
industries.