o STRENGTHS Apple has a very influential brand devotion. As it is one of the utmost money-making and healthy companies in the World, it managed to adopt many loyal clients. This occurred because Apple occasionally, distributes updates to all its application and operating systems not only for the Mac computers but for iPhone, iPad etc. This way Apple keep the clients pleased and willing to buy its new products. The significant accomplishment for Apple is its devoted personnel and more precisely
MARKETING MANAGEMENT(BMMK5103) P a g e 12 | 19 the CEO team. This team comprises all the executive team (Steve Jobs, Andrea Jung, Arthur D. Levinson, Millard S. Drexler) and the workers in technical, marketing and staff positions. o WEAKNESSES Apple's products and services are very complex that most of the times comprise defects such as 'bugs'. For example, when iPhone 4G derived to production, everyone was grouchy about the signal when they make a call. Thus, Apple announced an update to fix the problem. However, there is no guarantee that Apple can detect and fix all the defects in its products and services. This failure results in damaging its status and occasionally losing clients because they are not pleased. Besides, Apple has very high values in its products, so it addresses in a low market- share and not to all customers o OPPORTUNITIES Due to the high competitive market, Apple must introduce new products, services and technologies to enhance current products and services to new and existing customers to buy the new and upgraded products and services. o THREATS The biggest threat that all the IT firms face is the high level of competition in the technology markets. The most common feature is the price competition. The competitors cut their selling prices and occasionally implement the features of Apple products to charm more customers. For example, Apple has only recently go into the Mobile Communications market, and many of its competitors have greater understanding and resources, thus they could offer their products in a lesser value with little or even no profit at all. Therefore, if Apple stops capitalizing in research and development, it will lose its competitive spot in the market.
MARKETING MANAGEMENT(BMMK5103) P a g e 13 | 19 5.0 Competitor’s Ana lysis The markets for the products and services are competitive and challenged by aggressive competition in all areas of its business. These are characterized by product starters and technological advances that have substantially increased the capabilities of the communication technology. Competitors of other operating systems have violently cut prices and lowered their product limits to increase and keep market share. Thus, financial condition and operating results can be adversely affected by these and other industry-wide downward pressures on gross margins. Major competitive factors which includes the price, product features, comparative price/presentation, product quality and consistency, design creation, a sturdy third-
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- Spring '16