63 1 provide a prototype logo for you company or

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6.31)Provide a prototype logofor you company or product.2)Discuss why youchose this logoand what you hope it communicates to your target marketaboutyour company or product.7.0DISTRIBUTION AND SALES STRATEGY7.1Retail strategy: 1) Where will the customer be able to buy your product? Bespecific – 2) If your strategy is to place your product in retail chain stores in yourcountry, specifically name the chain store(s) you would seek to be placed in and3) explain why those stores would be the right place. 4) If you plan on any onlineretailing, discuss that strategy here as well. 5) If you will serve as your ownretailer, where will you locate your store(s)?6) Discuss the pro's and con's ofeach of these approaches.
2.00SECTION AUTHOR:2.00SECTION AUTHOR:8.0PROMOTION AND ADVERTISING STRATEGYPOSSIBLE7.002.00SECTION AUTHOR:5.00SECTION AUTHOR:POSSIBLE7.003.00SECTION AUTHOR:1.00SECTION AUTHOR:7.2Wholesale/Distributor Strategy1)Define "Wholesaler".2)Define"Distributor".3)State the difference between a wholesaler and a distributorshipdefining what goods or services each offers.4)Will you use a wholesaler,distributor or some combination of the two to supply your products to yourretailers, or5)will you supply your retailers direct from your own warehouse?6)Discuss the pro's and con's of each of these approaches.7.3Sales Strategy1)Discuss your sales strategyand who will represent yourfirmto the wholesalers, retailers, and/or direct buyers?2)Will you have yourown sales force, or will you use an independent agent?3)Discuss the pro's andcon's of each of these approaches.8.1Media Plan:1)Define "Brand Positioning".2)Discuss all of the various tools,channels and methods that you plan to use to build "brand recognition" and to"position" your brand, including, but not limited to, advertising options andchannels,social media channels, non-traditional methods (specify), etc. Bespecific in3)describing the methods, channels, sites, etc. you would use foradvertising, and the approach and types of programmingyou would use fortraditional media.8.21)Create a rough advertisement for one of the channels, methods orpromotional opportunities you have identified and chosen to use to introduceand/or market your new product. Be sure that the advertisement you createtakes in to account your "brand recognition" and "brand positioning" strategy asoutlined in your marketing plan.NOTE: your advertisement could be aninternetvideo, a storyboard layout of a TV or video, a PowerPoint Personal Presentationor mockup of a video or TV ad, a billboard advertisement, etc. If appropriate youcan use or other online resources.9.0PRICING STRATEGY9.11)Define "pricing strategy".2)Identify the pricing strategy you will useandwhy you chose that specific strategy. 4)Explain how your pricing strategycompliments your desired brand positioning.3)

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Term
Fall
Professor
Kevin Jones
Tags
Inflation, Interest, World Trade Organization, gross domestic product

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