2.00SECTION AUTHOR:2.00SECTION AUTHOR:8.0PROMOTION AND ADVERTISING STRATEGYPOSSIBLE7.002.00SECTION AUTHOR:5.00SECTION AUTHOR:POSSIBLE7.003.00SECTION AUTHOR:1.00SECTION AUTHOR:7.2Wholesale/Distributor Strategy–1)Define "Wholesaler".2)Define"Distributor".3)State the difference between a wholesaler and a distributorshipdefining what goods or services each offers.4)Will you use a wholesaler,distributor or some combination of the two to supply your products to yourretailers, or5)will you supply your retailers direct from your own warehouse?6)Discuss the pro's and con's of each of these approaches.7.3Sales Strategy–1)Discuss your sales strategyand who will represent yourfirmto the wholesalers, retailers, and/or direct buyers?2)Will you have yourown sales force, or will you use an independent agent?3)Discuss the pro's andcon's of each of these approaches.8.1Media Plan:1)Define "Brand Positioning".2)Discuss all of the various tools,channels and methods that you plan to use to build "brand recognition" and to"position" your brand, including, but not limited to, advertising options andchannels,social media channels, non-traditional methods (specify), etc. Bespecific in3)describing the methods, channels, sites, etc. you would use foradvertising, and the approach and types of programmingyou would use fortraditional media.8.21)Create a rough advertisement for one of the channels, methods orpromotional opportunities you have identified and chosen to use to introduceand/or market your new product. Be sure that the advertisement you createtakes in to account your "brand recognition" and "brand positioning" strategy asoutlined in your marketing plan.NOTE: your advertisement could be aninternetvideo, a storyboard layout of a TV or video, a PowerPoint Personal Presentationor mockup of a video or TV ad, a billboard advertisement, etc. If appropriate youcan use or other online resources.9.0PRICING STRATEGY9.11)Define "pricing strategy".2)Identify the pricing strategy you will useandwhy you chose that specific strategy. 4)Explain how your pricing strategycompliments your desired brand positioning.3)