Primary research data gathered for the specific research purpose Research

Primary research data gathered for the specific

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Primary research - data gathered for the specific research purpose.
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Research Research (continued) (continued) Qualitative research - non numerical data. e.g. interviews. Quantitative research - numerical data, e.g. questionnaires.
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Analysis Analysis Purpose is to summarise, interpret and draw conclusions from the mass of collected data. Methods vary depending on the type of data obtained: Quantitative data - statistical analysis Qualitative data - content analysis
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Reporting Reporting Usually present written* and oral report. Report should contain: Clear statement of research objectives Outline of the methodology Summary of the major findings Conclusions and recommendations *Typically nowadays a copy of the Powerpoint presentation
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Summary Summary Client needs to prepare a detailed brief giving as complete information as possible as to the nature of the problem The MR agency will prepare a proposal - introduction, objectives, methods, timing and costs Client awards commission to winning agency
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Summary Summary (continued) (continued) Agency carries out desk (secondary) research then primary research - qualitative and/or quantitative research Data analysed Written and oral report presented to client
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  • Winter '18
  • Sylvain Richer
  • Target groups, utility of any research project

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