Figure 29 if creative status ranking of huawei 26

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Figure 29 IF Creative Status Ranking of HUAWEI
26 Figure 30 HUAWEI WATCH, iF DESIGN AWARD 2016 Figure 31 Huawei Heimdallr Series, iF DESIGN AWARD 2016
27 Key Findings 1. Customer and future-oriented vision, mission and value proposition allow Huawei to have the opportunities to launch design project. 2. The loyal customers of Huawei have typical features, Huawei can portrait them as young male living in advanced cities, which is their main market so as to design the products with target. In the same time, think about how to fill in the gap and attract new customers: those who are not the most loyal consumers. 3. Huawei is applying some of the design model theories in their product design, using some design guidelines for both visual identities, as well as commissioning design groups and designers to manage design in the business. With the outcome, we can say Huawei has already doing well on using effective design. 4. However, HUAWEI doesn’t have a design thinking model yet, which is important in nowadays design-oriented world. HUAWEI has already see design as an important element in the business but it should emphasize more on it.
28 Figures Figure 1 Design council Double Diamond Model (with supplement) Based on Figure 2 The Double Diamond: Strategy + Execution of the Right Solution Figure 3 New Concept Development Model (NCD) Figure 4 TANGERINE: Seven Attributes for resilience Generated from Figure 5 Value Propositions of HUAWEI Figure 6 Overview of revenue of HUAWEI Figure 7 Market share: global smartphone sales of 2017 Figure 8 Consumer Products of HUAWEI Figure 9 JEWEL Smartwatch, cooperated by HUAWEI and Swarovski Figure 10 Products designed for different audience Summarized from Zhihu.com Figure 11 Segmentation (Different models) in smart phone filed Summarized from Zhihu.com
29 Figure 12 Distribution of Revenue in different countries Figure 13 Phone usage of HUAWEI in different cities Figure 14 Distributions in different ages among HUAWEI, SAMSUNG and RED MI Figure 15 Distributions in different ages among HUAWEI, SAMSUNG and RED MI Figure 16 Marital Status of consumers of different phone models Figure 17 Use of Application of HUAWEI smartphone user Figure 18 CSR Rating of HUAWEI Figure 19 Historical Logo of HUAWEI

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