The activities in gathering market intelligence include several activities like

The activities in gathering market intelligence

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The activities in gathering market intelligence include several activities like newspapers scanning, reviewing economic data of the government, and subscription to mystery shopper services or news services to obtain corporate and legal developments. Facebook, LinkedIn, Twitter, Instagram and other social media networks can be monitored to gather market intelligence as well as searching the website of competitors. How do marketing professionals know if they have crossed the line in terms of gathering marketing intelligence? Gathering information that is required for the formulation of the company strategy, decision- making, market analysis, problem solving is marketing intelligence. The Code of Ethics
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developed by the Society of competitive intelligence professionals sets the guidelines which marketing professionals use to ensure that they do not cross the line in terms of gathering market intelligence. The Code of ethics were set to cultivate standards of conduct and create respect for marketing professionals who gather market intelligence. Sources: Gathering and Using Information: Marketing Research and Market Intelligence Retrieved from - informatio.html
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