Final Exam (Source Formatting).docx

Correct answer internal and external appraisals of

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Correct Answer: internal and external appraisals of new- product ideas. Response Feedback: Key term definition—screening and evaluation. MC Qu. 280 The screening and evaluation stage of the ne... AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Learning Objective: 09-06 Explain the purpose of each step of the new-product development process. Level of Difficulty: 1 Easy Topic: New-Product Development Question 42 0.34 out of 0.34 points
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Figure 4-1 In Figure 4-1, B represents which stage of the consumer purchase decision process? Selected Answer: information search Correct Answer: information search Response Feedback: The second stage of the consumer purchase decision process is information search. See Figure 4-1. MC Qu. 23 In Figure 4-1, B represents which stage of t... AACSB: Analytical Thinking Blooms: Understand
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Learning Objective: 04-01 Describe the stages in the consumer purchase decision process. Level of Difficulty: 2 Medium Topic: Consumer Purchase Decision Process Question 43 0.34 out of 0.34 points One of the biggest problems online retailers face is that nearly __________ percent of online shoppers make it to "checkout" and then leave the website to compare shipping costs and prices on other sites. Selected Answer: 66 Correct Answer: 66 Response Feedback: Nearly two-thirds (66 percent) of online shoppers make it to "checkout" and then leave the website to compare shipping costs and prices on other sites. MC Qu. 126 One of the biggest problems online retailers... AACSB: Technology Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 13-03 Describe the many methods of nonstore retailing. Topic: Nonstore Retailing
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Question 44 0.34 out of 0.34 points All of the following are dimensions of emotional intelligence except which? Selected Answer: intentional learning Correct Answer: intentional learning Response Feedback: Emotional intelligence has five dimensions: (1) self-motivation skills; (2) self-awareness, or knowing one's own emotions; (3) the ability to manage one's emotions and impulses; (4) empathy, or the ability to sense how others are feeling; and (5) social skills, or the ability to handle the emotions of other people. See Marketing Insights About Me in the textbook. MC Qu. 236 All of the following are dimensions of emoti... AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-04 Describe the major functions of sales management. Topic: Functions of Sales Management
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Question 45 0.34 out of 0.34 points All of the following are challenges faced by Amazon in its expansion into India except which? Selected Answer: Political instability and social unrest in India Correct Answer: Political instability and social unrest in India Response Feedback: Foreign companies, like Amazon, are prohibited from selling products directly to Indian consumers. Barely 60 percent of Indian consumers have bank accounts, and only 12 percent have credit or debit cards. Amazon faces well-financed and capable domestic e-commerce competitors in India, including Flipkart, Snapdeal, and Tata. Amazon has found it necessary
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  • Fall '18
  • Janice Salerno
  • Marketing, AACSB, MC Qu.

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