1 Information about ownership and company structure 2 A description of the

1 information about ownership and company structure 2

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1. Information about ownership and company structure. 2. A description of the business, product, or service. 3. A mission statement. 4. Marketing goals. 5. Who a typical customer might be. Total 100% A quality submission will meet or exceed all of the above requirements. Week 4: Draft Marketing Plan will be evaluated as follows. Category % Description Documentation and Formatting 5% Quality work will include a title page, abstract, table of contents, proper citations, and a reference page. Your final marketing plan should be between 10–15 pages; your draft should be substantial— about 75% complete. It must follow all APA guidelines. Organization and Cohesiveness 20% Quality work will use the marketing plan outline provide above for its organization. The content will be properly subdivided into sections with headings. The executive summary is not required in your draft because the executive summary is usually the last part of the plan that is written; it summarizes the entire plan. Editing 5% Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct. Content 70% Quality work will have significant scope and depth of research to support any statements. Relevant illustrations or examples are encouraged. Quality work will cover all the sections included in the marketing plan outline. The content presented must demonstrate an understanding of the material. Total 100% A quality submission will meet or exceed all of the
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Category % Description above requirements. Week 7: Final Marketing Plan will be evaluated as follows. Category % Description Documentation and Formatting 5% Quality work will include a title page, table of contents, abstract, proper citations, and a reference page in APA format including at least three references. Organization and Cohesiveness 20% Quality work will use the marketing plan outline for its organization. The content will be properly subdivided into sections with headings and subheadings; it will incorporate feedback provided from your instructor on your Week 4 draft. You may choose to use some of the Building Your Marketing Plan exercises at the end of the chapters in the text to guide you to develop some sections of your plan. The executive summary will summarize your plan and include the reasoning you employed in your analysis, as well as any outstanding conclusions you can reach about the marketing plan for your chosen product or service. Editing 5% Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct. Content 70% Quality work will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. Quality work will cover all the sections included in the marketing plan outline. The content presented must demonstrate an understanding of the material. Total 100% A quality submission will meet or exceed all of the above requirements.
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  • Winter '16
  • Professor Obura Oluoch
  • Marketing

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