Improve trust between management and employees
Develop a culture of continuous improvement
Train managers to get a better all decisions
specific objectives:
Conduct employee surveys or request suggestions to improve management
Conduct customer surveys and then analyze the results and make decisions to improve
Create a new process to solve complaints and claims.
Audience analysis
Internal audience characteristics
List the organisation’s internal audience
and stakeholder characteristics.
Distrust towards management.
The staff is lack of motivation.
The staff is feeling that their welfare has not
been taken care of.
The disconnection between other offices in the
city.
External audience characteristics
List the organisation’s external audience
and stakeholder characteristics.
Customers are very excited about the restructuring
of the company
Customer service can be improved.
Sales and deliveries must follow the new process
Key message/s
Outline key message/s.
Motivate employees that we are all a family so that this new restructuring is successful
Resolve any concerns that employees have
Strategies and tactics
greenwichcollege.
edu.au
RTO Provider 91153
- Cricos
Code: 02672K
Summarise the proposed communication package, including media channels and
formats, content and structure. Outline strategies and tactics associated with the
communications plan, including rationale behind media channels and formats selected.
Note
: you should propose to use as elements of your communication package
at least
one oral format
such as a video, podcast or town hall meeting (including supporting
scripts, meeting notes or slides)
and one written format
, such as an email, letter
from the CEO, etc.
To carry out this new change project in all branches, a group of people has been
assigned to lead the change process and not be traumatic for employees, it starts with a
pilot test at the official headquarters.
A mass communication will be made through meetings, presentations, tutorial videos and
brochures, all this material will be available on the internal work network and will be
socialized with the process leaders, with this we will be able to carry out an online
implementation throughout Australia without any delay.
Each branch will be assigned a process leader who will accompany the store manager
and all staff in the implementation to resolve any doubts or concerns that arise in this new
change
Action planning
Outline key communication activities.
Action/activity
Timefram
Person/s
Resources, if
greenwichcollege.
edu.au
RTO Provider 91153
- Cricos
Code: 02672K
e
responsible
required
Arrange a meeting in a
different city
1 month
Tai
PowerPoint
Projector
One on one meeting
with individual staff
1 month
Miu
Laptop
Design
training
programs and survey
staff for feedback
1 month
Wil
Questionnaire
Monitoring and evaluation (to be completed as preparation for
Assessment Tasks 2) and 3)
Briefly outline monitoring and evaluation activities: (1) periodic checking to ensure
