Olympics audience of 12 to 18 years old males, their coaches and even their parents. How can New Balance be assured that Sneaker 2013 will be feasible from a financial standpoint? First with the assistance of Kirani James, who won gold in the 400-meter dash. The case mentioned James has record breaking athletic accomplishments being “… the first runner from outside the United States to win the event in more than three decades.” James is very close to the target market’s age. He symbolizes a sense of realistic hope for the teenagers. It is known the Kirani did not receive expensive and extensive training to attain his goals. But more so he maximizes the readily available resources into running, practicing and perfecting his craft. 1
Finance 605Another key factor to decide on the target audience is the group of under-age teenagers who do not handle the majority of their financial expenses. But the adults close to them such as parents, guardians or coaches have strong decision-making power over the shoes they wear to practice, toutilize for competition or to simply keep fit. James knows the struggles of not having the extravagant financial resources to help you be the best athlete in your field. For him to endorse these shoes sends a very effective message to the purchasers. The primary message is you are
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- Fall '19
- Net Present Value, Athletic shoe, New Balance