Producing your own media producing your own media

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Producing your own media Producing your own media toolkit by Karen Hurt ( [email protected] ) Page 54 of 75 o writing o research o editing o proof-reading o illustrations, like photographs or drawings o design and layout (how many pages, colours, complexity of the job) o print reproduction (how many colours, photographs) o printing (numbers, quality of paper, size of paper, colours) o distribution Is your pamphlet effective? We recommend that you always evaluate the media you produce as part of your organisation’s effective media production learning. Evaluate your pamphlet against your original objectives, and with the intended audience. You can do this fairly informally, or you could set up a focus group or two. You will think of your own questions to ask. Here are some suggestions for questions you might ask readers: Evaluating objectives o What did you think, feel, know or want to do after reading the pamphlet? o Did you do anything that was related to the pamphlet after reading it? Evaluating content o What was the main message you got out of the pamphlet? o What part of the content did you find most useful? Why? o What part of the content did you find least useful? Why? o Was the pamphlet written in a way that kept you interested in reading it from beginning to end? o If you stopped reading it, at what point was that? Evaluating design and layout o Did you find the pamphlet attractive and easy to read from the design side? o Was there anything that put you off the pamphlet from the design side? If yes, what? Evaluating distribution You will need to work out your own way of evaluating whether your distribution was effective. You could ask questions like: o How did you get hold of the pamphlet? o Was it easy to get a copy? o Have you seen copies being distributed anywhere else? If yes, where?
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Producing your own media Producing your own media toolkit by Karen Hurt ( [email protected] ) Page 55 of 75 Dealing with service providers If your media production plan involves using service providers, then you should find these tips useful. General tips The advice that applies to dealing with all service providers is: o Get detailed quotes in writing from a range of service providers. When you are not sure what the quote covers, ask for a detailed breakdown. You need this for comparison o If there is a general kind of sales tax in your country, remember to ask if the quote includes the tax. o Once you have an agreement, make sure you have the final quote in writing. o Ask for samples of other work the service provider has done. o If appropriate, ask for references so you can check for yourself about things like quality and reliability. o Service providers are experts in their field. Pick their brains for innovation, the latest technology, and good ideas. They may have ideas on how to do something differently, more effectively.
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