The online consumer who researches products online and then purchases them at a

The online consumer who researches products online

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179.The online consumer who researches products online and then purchases them at a retail store is referred to as _________. A. an omnivoreB. a cross-channel shopperC. an InterestedD. a click and trick shopperE. an Indifferent 180.A cross-channel shopper refers to
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181.Sales arising from cross-channel shoppers dwarf exclusive online retail sales. Retail sales revenue from cross-channel shoppers in 2012 is estimated to be __________— about five times greater than online retail sales. 182.Multichannel marketing refers to the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and online. 183.The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as _________. A. multichannel marketingB. strategic channel alliancesC. dual-track resellingD. dual distributionE. retail segmentation 184.The most common cross-channel shopping and buying path is to browse one or more Web sites and then
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  • Fall '07
  • Lepine
  • Management, World Wide Web, web site, web sites

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