Systems and approaches are not suitable for

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systems and approaches are not suitable for addressing the evolving digital requirements; thus, there is the need to establish IT innovation in their business. Surveys show that firms that have implemented the IT innovation enjoy extra revenue and reduced risks and other operating costs for the industry. It is significant to note that companies should modernize not only their IT but also their approaches and process in the whole enterprise to achieve the extra revenue. Many economists attribute the increased productivity growth concerning marginal revenue for business to the investment in IT. The improved performance regarding revenues and reduced costs are highly related to information technology and IT-enabled capabilities. IT-
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Surname 2 investments allow corporations to achieve growth in revenues and cost savings, which are noted to increase their profitability. Therefore, it is imperative for the top executive in most organizations to explore the most profitable systems that will help in reducing costs in the production process. Similarly, it is also a crucial issue for managers who need to prioritize among IT projects that have different levels of cost reduction and revenue generation. Further, they also need to understand how to allocate a significant sum of money among IT, research and design and advertising to maximize their revenue.
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