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- communication-across-generations/#1cc134ba6656 - desires
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Data Soures for this Table: Identify sources used in completing the above table by characteristic number. Example: Assume that you used 3 sources for this table. Begin by listing all of the sources with complete bibliographic references: You would identify which source is used for each of the 8 characteristics; some characteristics may have multiple sources. Every characteristic must have at least one source. The bibliographic/Data Sources table can be added at the bottom of the table. PART 2: Social Media & Marketing [25 points] Social Media Analysis For this part of the case, you are to identify 3 companies and describe their use of social media. You must choose ONE company for EACH generation . The company cannot itself be a social media company (for example, you cannot analyze Twitter.) Company #1: Levi Company URL: 1 Which of the 3 generations is being PRIMARILY targeted? How did you reach this conclusion? Baby Boomers- It gained its popularity in the late 1950’s (so when baby boomers were teenagers) 2 What Social Media is used in this website: [Be specific] Levi’s uses social shopping as one of their social media tactics. They make it easy for consumers to shop online. They also use consumer reviews to let consumers review their products for others to see. 3 Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should not be the basis of this analysis. According to Multi Channel Merchant, Levi’s said its direct-to-consumer sales grew over 20% in 2017 based on performance and expansion of the company’s retail network and its ecommerce growth.
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Company #2: Marvel Company URL: 1.Which of the 3 generations is being PRIMARILY targeted? How did you reach this conclusion? 2. What Social Media is used in this website: [Be specific] The Social Media used in this website is Media Sharing. Marvel uses a lot of photos, videos, and visual art to attract their audience. It is also very interest based because you must be interested in comics in order to even consider liking Marvel. 3. Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should not be the basis of this analysis. Marvel is worth about $4.24 billion. Marvel made that money with producing paper comic books. This company does not need social media in order to increase their sales. Marvel is such a well known company and makes enough money just by being so popular.
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