Organizational synergy is the increased customer value achieved through A

Organizational synergy is the increased customer

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67.Organizational synergy is the increased customer value achieved through A.performing organizational functions more efficiently. B.more discounts or larger rebates at the point of sale. C.involvement of the ultimate consumer in product design. D.an increase in the knowledge of competitors. E.shared ownership of the organization through publicly traded stock. 68.The increased customer value achieved through performing organizational functions like marketing or manufacturing more efficiently is referred to as . 69.The ultimate criterion for an organization's marketing success is that as a result of increased synergies. 70.When a new product or a new chain steals customers and sales from older existing ones, it is referred to as 71.When Ann Taylor, a well-known retailer of sophisticated women's clothing, started losing sales to its own LOFT outlets that feature moderately priced casual clothes, Ann Taylor was dealing with the marketing phenomenon of . A.amortization B.product appropriation C.profit pilferage D.marketing Darwinism E.cannibalization 72. A key question to ask before using the product differentiation and market segmentation strategies is
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73.Cannibalization would most likely occur if 74.Today, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to offer
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  • Spring '08
  • Scmidt
  • Marketing, multiple market segments

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