100%(12)12 out of 12 people found this document helpful
This preview shows page 8 - 9 out of 9 pages.
Traditional Practices, Distribution channels and host government demands (Hill, 2010).3.How has its strategic posture of IKEA changed as a result of its experiences in the United States? Why did it change its strategy? How would you characterize the strategyof IKEA today?
2009).Second, strategic alliance allows firms to share fixed costs and associate risks of developing new products and processes.Third, an alliance is a way to bring together complementary skills and assets neither company could easily develop or owns it.Last, it can make sense to form an alliance that will help firm establish technological standards for the industry that will benefit the firm.How would you characterize the strategy of IKEA today?The Franchising strategy, a specialized form of licensing, in which the franchiser not only sells intangible property (normally trademark) to the franchisee, is now an IKEA strategy. IKEA has its own partner selection system called Inter IKEA System B.V.