There are several factors that contribute in pulling

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services. There are several factors that contribute in pulling consumers for online content. It enables consumers to access a limitless range of products and services from companies all over the world in a great variety. It not only reduced the time but the effort too which consumers spend on shopping . (G. OTIENO OSEWE, 2013). The study examines and assess the influence of advertisements on the preferences of consumer as well as the consumer loyalty in favor of the product/service promotion of different products among student teachers of Kerala. The study shows that the level of awareness of the effect of advertisement on the consumers is moderately better than expected among the student teachers. Many of them are active listeners of the media for collecting information regarding the new products, the changing trends in the market and comparing the products one firm from the product of the other firm. The consumer culture is more dominant in rural students than in urban students. Majority of female students are interested in cosmetics and jewelry while the male students are more concerned with 4
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automobiles and electronic equipment (SINDHYA V, 2013). The article is relating to Indian versus American print advertisements of Asian Indian refugees existing in the United States of America. The results of this study show that when Asian Indian refugees are treated as a same group of people without seeing their degree of acculturation, the likings for Indian versus American advertisements are mixed. But when we see them from acculturative perspective, we get to know that as acculturation increases the subjects preferring American advertisements increase and Indian advertisements decrease. So the study shows that the degree of acculturation should be studied as a segmentation variable while we are making an advertisement strategy for refugee consumers ( G. SHABBIR KHAN NIAZI, 2011). The article is relating to Indian versus American print advertisements of Asian Indian refugees existing in the United States of America. The results of this study show that when Asian Indian refugees are treated as a same group of people without seeing their degree of acculturation, the likings for Indian versus American advertisements are mixed. But when we see them from acculturative perspective, we get to know that as acculturation increases the subjects preferring American advertisements increase and Indian advertisements decrease. So the study shows that the degree of acculturation should be studied as a segmentation variable while we are making an advertisement strategy for refugee consumers (D. Z. KHAIRULLAH, F. G. TUCKER, C. B. TANKERSLEY, 1996) the article shows and analyses the results after the study on consumer reactions when the companies advertise their products and services on the television. The study done gives three criteria to check the consumer’s reactions which include consumer feelings towards exaggerated and annoying advertisements; the consumer's subjective assessment of creative advertising; and their assessment on their ideal type of advertisement. The consumers have different reactions on the
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