In a supply chain where each stage of the supply

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32. In a supply chain where each stage of the supply chain independently makes its pricing decisions with the objective of maximizing its own profit, a. supply chain profit is lower than a coordinated solution. b. supply chain profit is higher than a coordinated solution. c. supply chain profit is about the same as a coordinated solution. d. supply chain profit will be maximized. e. None of the above are accurate. Answer: a Difficulty: Easy 33. For products where the firm has market power, coordination in the supply chain can be achieved and supply chain profits maximized through the use of
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34. The practice where a firm charges differential prices to maximize profits is 35. Discounts related to price discrimination will be 36. The goal of trade promotions is to a. influence retailers to act in a way that helps the retailer achieve its objectives. b. influence retailers to act in a way that helps the manufacturer achieve its objectives. c. influence retailers to act in a way that will maximize supply chain profit. d. influence retailers to act in a way minimize supply chain cost. e. none of the above Answer: b Difficulty: Hard 37. Which of the following is not a key goal (from the manufacturer’s perspective) of a trade promotion? 38. Which of the following is a possible response that a retailer could make to a trade promotion?
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