In order to address the rising cost of newspaper the

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In order to address the rising cost of newspaper, the goal statement should be “to use more efficient means of producing the newspaper while reducing the current cost by half in the next one year”. A change in the mode of the current physical publishing of the paper to online modes is what the company needs. This will save the cost of purchasing the papers, printing and other logistics associated with the physical newspaper (London & Mone, 2012). As a result, the paper will be widely accessible to more readers even beyond Los Angeles, and even win hearts among the young generation who prefer to read their contents on virtual platforms such as online. By going online, subscription mode can be introduced where readers pay for a specified period or are given discounts when they subscribe for longer periods. This should be thought as a way of increasing sales (Truong & Simmons, 2010). Secondly, to supplement circulation and distribution revenue, the goal statement should
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  • Spring '17
  • Antony Okumu
  • Management, Los Angeles Tribune Newspaper

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