100%(13)13 out of 13 people found this document helpful
This preview shows page 33 - 38 out of 60 pages.
Umobile Hero P70 and Celcom FIRST Gold comparisonHowever, Celcom start introduced new Celcom FIRST Gold that offers the best value to win thecompetition of telcos. On the surface, we can see Celcom offers the best value with 10GB forRM80/month. That’s equivalent to just RM8 per GB, and customer also get unlimited free calls andSMS for greater peace of mind. However the only gripe is probably the way they split the data. 5GBis given for all day use and the other 5GB is only for the weekends (split at 1.25GB per weekend).If customer need more data, customer can top up RM20 per GB and it is valid according to the billingcycle. Another plus for Celcom is that customer can carry forward unused data up to 5GB but this isonly from the all-day data bucket. On top of that, they are giving out 5GB of WiFi for free, but that’sonly usable if customer can find a Celcom WiFi hotspot in the first place.32
Promotional PricingPrice promotionsorpromotional pricingis the salespromotiontechniquewhich involves reducing thepriceof a product or services in short term toattract more customers & increase the sales volume.On the surface show, Celcom have some promotion that can attract morecustomers and increase the sales volume in short term. Customers have achoice of their favourite smartphone for free when sign up with either firstgold plus, gold supreme, platinum or platinum plus. Starting price planfrom RM80 and customer will get a free smartphone and may save theirmoney. But offer valid while stocks last. 33
PLACEDEFINITIONThe definition of the channel level are refers to the intermediary inmarketing distribution channel between the producer or manufacturer andthe end of consumer. Besides that, every channel level shows a part inmaking the good manageable to the end consumer. The number ofchannel levels between the producer and consumer could be 0,1,2,3 ormore. For Example:Zero levels (0): Channel is a direct marketing channel where thereis no intermediary and the producer sells directly to the consumer.For example, the through mails and telemarketing.One level (1): Channel has one intermediary, typically a retailerbetween a manufacturer and consumer. Similarly a 2 level channeland a 3 level channel have 2 and 3 intermediaries individually.Below is an example of various channel levels is illustrated:35ManufacturerConsumerRetailerRetailerManufacturerConsumerRetailerManufacturerConsumer0 Levels Channel1 Levels Channel2 Levels Channel
i-Number of channel levels (CELCOM)Channel level contains of consumer marketing or the industrial marketingchannels. An element corporate among both channel level is that bothinclude the producer as well as the end customer. Besides that, themarketing channel used by Celcom broadband is the indirect channel.