Deals with the mature market and is based on the

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30. _____ deals with the mature market and is based on the theory that people change their outlook on life when they experience major life events such as becoming a grandparent, retiring, losing a spouse, or developing chronic health conditions. A. Demographics B. Gerontographics C. Cognitive psychology D. Cohort analysis E. Generational analysis 31. Individuals born before 1930 belong to which generation?
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32. Harold was born in 1923. He entered young adulthood during World War II, and served in the Navy during that war. He has witnessed radical social, economic, and technological change in his lifetime. To which generation does he belong? 33. Consumers 55 years of age and over constitute the _____ market. 34. Elsie and her two sisters are all in their mid- to late-sixties. They are part of the _____ market. A. boom B. mature C. generational D. gerontological E. aging 35. Which generation is NOT part of the mature market? 36. Which of the following is a segmentation approach to the mature market that incorporates aging processes and life events related to the physical health and mental outlook of older consumers? 37. Which cohort was born between 1930 and 1945?
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38. Xavier was born in 1940. He was too young to remember World War II, and he matured during the prosperous years of the 1950s and early 1960s. His favorite singer was, and still is, Elvis Presley. To which generation does he belong? A. pre-Depression generation B. Depression generation C. baby boom generation D. Generation X E. Generation Y 39. Which generation "invented" rock and roll and grew up with music and television as important parts of their lives? 40. Which of the following is a segment of mature consumers?
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  • Fall '12
  • Pantel
  • Generation Y, baby boom generation, Indulgers

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