their work and never ending improvement he was among the many influence by the

Their work and never ending improvement he was among

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their work and never ending improvement, he was among the many influence by the scale and success of business. Such Almost by definition, he has chosen business administration as his major in order to take over his business. 2.2 Motivation While after 1 year he has run the factory, he has noticed that the rise of aluminum alloy flashlight industry, and less factory have produce these kind of product, that seemed to portend a bright future. He would to started second industry and he was also committed to created his own job. Beside, his parents’ business has evolved to post-maturation stage, however, parents’ Hardware industry that has several things in common with aluminum alloy flashlight. Therefore, he has established Ningbo Lighting Industry in 1998, and his ultimate goal is to create company’s own brands that meet the demand of Chinese consumers, that can also compete in the global market. 2.3 Challenge in growing the venture Because China’s lighting market is niche market in 1998, the demand of product will 3
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increase rapidly, the company needs to grow and adapt to fill the needs of its growing client base. Adding talent: find and attract new talent is also a big challenge for a new industry, entrepreneur said: “excellent employee is the critical success factors in organization.” At startup, XieSheng had a total of 12 employees in factory and office, and now, the company has 175 employees. Adding such a large volume of employees in a short period of time can place a serious strain on a startup, and company needs to adapt to avoid harmful growing pains. In addition, the hardest challenge will be to keep the same level of shared purpose and context across everyone in the organization. How to attract consumer and maintained high levels of customer loyalty and positive perception is a big challenge for new venture. Company has to produce innovative product to competing with other companies each year. 2.4 Value Proposition 2.2.1 Product Description The company located in Ninghai where is the largest production base in China, cover an area of almost 16000 km*2. It is a research, development, production and sales into an integrated economic entity. Company has managed to build up ‘Ray-Bow’ brand, the products mainly produce chargeable flashlights, such as aluminum alloy LED flashlight, energy saving light, LED heads lamp, LED spotlight, etc lighting products. The company offer service with personalized engraving, configure to options and free delivery on everything. 2.2.2 Target market Flashlights are lighting products, so target market is all of people. Company focus on volume- produce and sales, which are mainly sells to army, hotel, shopping center, outdoor market, and other place crowds of people. They are mainly sells to enterprise where in China and overseas markets like Europe and America. During past year’s business, company has set up good long-term relationship with many clients.
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