In other words the customers have to pay how much they put the frozen yogurt

In other words the customers have to pay how much

This preview shows page 21 - 23 out of 38 pages.

In other words, the customers have to pay how much they put the frozen yogurt and toppings into the cup and each of the cups has different colors and sizes such as small, medium and large. Tutti Frutti charged different prices for different customers and it referred as segment price policy . For students, Tutti Frutti offers 10% discount for this segment, senior citizen with 15% discount while 50% for the disabled. Therefore, it enables to make these three different segments consume more and increase their level of satisfaction yet also will attract them easily to purchase and consume thus it can help Tutti Frutti gain more sales and profits. In addition, Tutti Frutti has focused on the value driven and brand driven. Before the value buyers making a purchase, they would estimate a lot of alternatives and they can afford the cost of search too in order to increase their purchasing behavior and fulfill their satisfaction. Tutti Frutti is heavily investing and put a lot of afford in terms of the quality of frozen yogurt. Thus, it can attract the value buyer to consumer Tutti Frutti and make them feel it is worth for it. On the other hand, brand buyer also known as relationship buyer and this kind of buyer is not easy to determine the prior to buy however the cost to estimate the suppliers that to determine the best deal is too high. The customers consume Tutti Frutti because of it is well-known for delivering a premium and high quality of frozen yogurt and also deserved with a high prices of it. 20
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BBDT3193 Pricing Strategy 3.1.5 Price Level The top of the pyramid which is price level and it is for setting a good price in order to maximize the profitability as well. Different people have different views thus the issue is that they have different view on which price that will achieve the goal in the firm. Other than that, different company is using different level of price for its own product and it is based on the value and quality of product. The majority of people love to consume ice cream and it can be an artisan luxury yet also make people happily and satisfied. Some of the customers will choose the ice cream brand based on the comparatively low price however others would like to select higher-priced ice cream. About the price level of Haagen-Dazs, it applied premium pricing for its premium ice cream. Premium pricing strategy refers to the organization is setting a high price of its product so as to make a signal that Haagen-Dazs is a super-premium ice cream in the market. Though this kind of pricing strategy is comparatively high price of the product, Haagen-Dazs is deserved for it because it is using high quality in terms of the ingredients, ice cream and so on. Haagen-Dazs target upper middle customers because of its premium ice cream with high prices. They should choose a right target group because not all of the people are willing to buy and consume of this premium ice cream. Besides that, Haagen-Dazs is using skim pricing and initially the company would set high prices for its product and the purpose is to skim the profits of market layer and maximize the profitability too. Regarding this kind of pricing, it can assist
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  • Summer '19
  • Marketing, ........., ice cream, Baskin-Robbins, Irvine Robbins

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