Metrics to Evaluate Success Tracking new visitors versus returning ones Click

Metrics to evaluate success tracking new visitors

This preview shows page 10 - 18 out of 18 pages.

Metrics to Evaluate Success Tracking new visitors versus returning ones Click through rate and bounce rate Search engine referrals and page views Email openings and form conversion rates Lead conversion and individual visitors 10
Image of page 10
Moving From the Current Marketing Strategy Introduce the proposed new initiative Ask all relevant stakeholders for their input Carry out a comprehensive market research Communicate and train stakeholders on the new strategy Evaluate the firm’s key performance indicators 11
Image of page 11
Moving From the Current Marketing Strategy Evaluate the business’s strategy adjustment Set achievable and realistic objectives Measure up and stay current Carry out a situational analysis Outline tactics and make a timeline 12
Image of page 12
The Updated Marketing Plan Who makes up your target audience? Where can you find them? What do they value as important? What they need right now? How does the product relate to the market? 13
Image of page 13
Growth Projections: Income Statement 14
Image of page 14
Growth Projections: Balance Sheet 15
Image of page 15
Growth Projections: Cash Flow 16
Image of page 16
Conclusion The use of email marketing Merging social media and email audiences Strategies to improve email open rates Significance of marketing campaign to Etsy Five-year strategy growth projections 17
Image of page 17
References Kingsnorth, S. (2019). Digital marketing strategy: an integrated approach to online marketing . Kogan Page Publishers. Palmatier, R. W., & Crecelius, A. T. (2019). The “first principles” of marketing strategy. AMS Review , 9 (1-2), 5-26. Grossberg, K. A. (2016). The new marketing solutions that will drive strategy implementation. Strategy & leadership , 44 (3), 20-26. Blanchflower, T. M., & Hodges, N. N. (2015). Understanding Etsy: social media and marketing within a community of sellers. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 818-821). Springer, Cham. 18
Image of page 18

You've reached the end of your free preview.

Want to read all 18 pages?

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors