The company has been very supportive of new media

to go to social media to promote their products and services. The company has been very
supportive of new media outlets. Social Media has been very successful, the modern shooters use
this tool to stay up with the latest and greatest the company has to offer their clients. In the gun
industry the websites are generally not user friendly. Smith & Wesson was creative when
building the Facebook page.
The company Facebook has been impressive, they have set it up to have the ability for
the users to add comments to the page. The main page of the sight has pictures of all the new
services and product the company has to offer the customers. Also they have the ability to
provide pictures of satisfied customers. On another note it is imperative that the company uses
the Smith & Wesson shooting team to help promote the latest and greatest products. It is great to
see some of the big names in the shooting industry to use the companies’ jerseys and making
guest appearances over the social media site ("Smith & Wesson Media Strategy", 2017).
Advertising Execution
Advertising execution is the manner in which marketing is carried out and it can be
presented in a variety of ways. While it is obviously important for an ad to have a meaningful

Marketing & Strategy 4