What is the largest single influence on the movement

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68. What is the largest single influence on the movement toward uniformity in the global youth market? A. mass media B. education C. work D. travel E. religion 69. Which of the following is false regarding trends in the global youth market? 70. _____ describes a population in terms of its size, structure, and distribution.
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71. Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn about the country is its size, structure, and distribution. What does this represent? 72. With respect to demographics, which of the following refers to the number of individuals in a society? A. distrib ution B. size C. structure D. dispersion E. concentration 73. The population of the United States is over 300 million people. With respect to demographics, this number represents _____. 74. With respect to demographics, which of the following describes the society in terms of age, income,
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education, and occupation? 75. _____ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location. 76. _____ is based on the cost of a standard market basket of products bought in each country. A. Adjusted gross income (AGI) B. Gross domestic product (GDP) C. Per capita income (PCI) D. Purchasing power parity (PPP) E. Cross-cultural purchasing power (CPP) 77. Which country has the largest percentage of its citizens older than 60 years of age?
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78. Using one marketing strategy across various cultures is referred to as _____. 79. Which one of these factors is not true regarding glocalization: 80. Which of the following is a key consideration for each geographic market that a firm is contemplating? A. Is the geographic area h heterogeneous with resp B. What needs can this product or a version of it fill in this cultu C. What are the distribution, political, and legal structures for th D. In what ways can we communicate about the product? E. all of the above
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81. Unilever is highly successful in marketing its laundry products outside of the U.S. Which factors do they use to adapt within and across countries where they do business? A. cultural homogeneit y B. ethical implications C. affordability D. infrastructure E. all of the above
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