Woolworths f how do they integrate these together to

Woolworths
f. How do they integrate these together to better meet their cus-
tomer’s needs and achieve to obtain desired consumer behavior for
the organization?
very creative and nice designed website.
integrate all the efforts by cross-linking the various activities and embedding
the necessary icons across social media channels
Apart from FB, Youtube which is a major social media platform is also well
integrated with their main website
Using Traditional marketing and Social Media as well
a.
11. Research and find the advertisement that contains strong branding
messages. The advertisement can be online or offline. Once you find
the advertisement, check their call to action.
b. What are its brand messages?
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A line that reinforces why you should buy the brand in marketing terms also called
Brand proposition
a.
a. Where does the call to action lead you? For example, the advertise-
ment asks you to find more information elsewhere?
Call-to-action is a final push to the consumer to complete the buying process
b.
12. What does unified message mean in convergence environment?
Unified messaging (or UM) is a business term for the integration of various electronic
communication and communication media (email, SMS, fax, voice message, video
sending, etc.) into a single interface accessible from different devices
1.
13. What are some key considerations for ensuring that messages can
be unified across an integrated offering?
– H
eadline
– B
aseline
– O
ffer in a line or “ Call-to-action”
2.
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14. Which legislation, regulations, or policies that may impact on mar-
keting within the convergent environment? List three and briefly explain
about each.
– H
ighlighting concerns for using products that require extra care
– U
nfair or difficult to understand consumer contracts
– P
rivacy act
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Part B: Case Study - The Contact Eye
The Contact Eye is an example of organisation within a divergent media
environment and shifts their focus to customer-centric to improve their
profit.
The London Eye
The London Eye, part of British Airways, wanted to attract new visitors. Its annual
marketing budget of £1.5 million was used to increase passenger numbers via fo-
cused advertising and other promotional activities.
Londoners were encouraged to take additional flights with the sale of joint tickets
offering a trip together with a champagne meal at a nearby restaurant. Overseas
visitors were targeted with an online campaign combined with advertisements
at key entry points to the UK. Students were offered joint tickets with Tate Britain
for the Turner Prize exhibition. This was promoted through student bars and Stu-
dent Union mailings.
Other initiatives included a 45-minute Thames cruise, the production of guide-
books, the introduction of trained capsule hosts and the re-launch of the website
.