Woolworths f How do they integrate these together to better meet their cus

Woolworths f how do they integrate these together to

This preview shows page 16 - 20 out of 25 pages.

Woolworths f. How do they integrate these together to better meet their cus- tomer’s needs and achieve to obtain desired consumer behavior for the organization? very creative and nice designed website. integrate all the efforts by cross-linking the various activities and embedding the necessary icons across social media channels Apart from FB, Youtube which is a major social media platform is also well integrated with their main website Using Traditional marketing and Social Media as well a. 11. Research and find the advertisement that contains strong branding messages. The advertisement can be online or offline. Once you find the advertisement, check their call to action. b. What are its brand messages? V2019.1 7aaa55bba9b9188f3a78201047dd5e252c05bd3a.docx Page 16 of 25
Image of page 16
A line that reinforces why you should buy the brand in marketing terms also called Brand proposition a. a. Where does the call to action lead you? For example, the advertise- ment asks you to find more information elsewhere? Call-to-action is a final push to the consumer to complete the buying process b. 12. What does unified message mean in convergence environment? Unified messaging (or UM) is a business term for the integration of various electronic communication and communication media (email, SMS, fax, voice message, video sending, etc.) into a single interface accessible from different devices 1. 13. What are some key considerations for ensuring that messages can be unified across an integrated offering? H eadline B aseline O ffer in a line or “ Call-to-action” 2. V2019.1 7aaa55bba9b9188f3a78201047dd5e252c05bd3a.docx Page 17 of 25
Image of page 17
14. Which legislation, regulations, or policies that may impact on mar- keting within the convergent environment? List three and briefly explain about each. H ighlighting concerns for using products that require extra care U nfair or difficult to understand consumer contracts P rivacy act V2019.1 7aaa55bba9b9188f3a78201047dd5e252c05bd3a.docx Page 18 of 25
Image of page 18
Part B: Case Study - The Contact Eye The Contact Eye is an example of organisation within a divergent media environment and shifts their focus to customer-centric to improve their profit. The London Eye The London Eye, part of British Airways, wanted to attract new visitors. Its annual marketing budget of £1.5 million was used to increase passenger numbers via fo- cused advertising and other promotional activities. Londoners were encouraged to take additional flights with the sale of joint tickets offering a trip together with a champagne meal at a nearby restaurant. Overseas visitors were targeted with an online campaign combined with advertisements at key entry points to the UK. Students were offered joint tickets with Tate Britain for the Turner Prize exhibition. This was promoted through student bars and Stu- dent Union mailings. Other initiatives included a 45-minute Thames cruise, the production of guide- books, the introduction of trained capsule hosts and the re-launch of the website .
Image of page 19
Image of page 20

You've reached the end of your free preview.

Want to read all 25 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture