Wessanen intends to support this with strong marketing and extensive pre sales

Wessanen intends to support this with strong

This preview shows page 20 - 22 out of 27 pages.

Wessanen intends to support this with strong marketing and extensive pre-sales service. Therefore , Wessanen should: a) Make an arm’s length contract with an independent distributor b) Open a local sales office and sell directly to consumers c) Buy an existing distributor and integrate it into its own organization X d) Start a production plant in Porkintinia Question 12: Shell intends to build a strong market position in bio fuels in one of its main markets, Merkelania. Currently its main source of these bio fuels is a by-product of sugar cane. Harvests , however are irregular in volume and therefore supply is not stable and predictable. Therefore , Shell should : a) In case of shortages, ration sales to its customers in Merkelania b) Build sufficient safety stocks in its supply chain X c) Improve coordination in its supply chain by way of a Business Process Management improvement project d) Produce bio fuels only on basis of firm customer orders Question 13: Polderania is a country with a typical Coordinated Market Economy. Rabobank would like to establish an office for small to medium sized business clients in this market and has started to recruit managers to be expatriated to Polderania. In its recruitment it should especially look for: a) Managers with a deep understanding of investment banking and equity markets b) Managers with a keen understanding of the mortgage business c) Managers with experience in the non-governmental bond markets d) Managers with strong skills in building relationships and consensus-oriented negotiation skills X Verspreiden niet toegestaan | Gedownload door Sybe klaas Kappe ([email protected]) lOMoARcPSD|105219
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MIBO EXAM VERSION I January 18, 2016 7 Question 14: In its main production centre in South Germany , Wessanen produces quinoa products under its Allos , Zonnatura and Bjorg brands for the German , Dutch and French markets. The factory is part of Wessanen Germany an autonomous operating company with profit responsible management. In case of supply bottlenecks , this management tends to favor its own (German) needs. To improve this situation without too much impact on the whole organization , Wessanen should a) Improve business processes and assign service level responsibility to specialized managers X b) Create a pan-European production organization , directly reporting to company head quarters c) Increase the capacity of its production plant to such an extent , that shortages will never occur d) Increase delivery time to customers outside Germany from 3 days to 4 weeks , to be able to deliver always within promised time Question 15: In their article “Regional integration and the international stra tegies of large European firms , Oh and Rugman distinguish several strategies. According to their typology , a) Shell has a global production , Rabo a global sales and Wessanen a regional integration strategy b) Shell has a global integration , Rabo and Wessanen regional integration strategies X c) Shell and Rabo have global integration strategies and Wessanen a regional sales strategy d) Shell has a global sales, Rabo a regional integration and Wessanen a global integration strategy.
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