p 15 The text discusses the evolution of business through five eras Which of

P 15 the text discusses the evolution of business

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281.(p. 15)The text discusses the evolution of business through five "eras." Which of the following is NOT one of these eras? AACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 01-05 know what the marketing concept is—and how it should guide a firm or nonprofit organization.1-83
Chapter 01 - Marketing's Value to Consumers, Firms, and Society282.(p. 15)The text discusses the evolution of business through five "eras." Which of the following is NOT one of these eras? AACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 01-05 know what the marketing concept is—and how it should guide a firm or nonprofit organization.283.(p. 15)In the ____ era, families traded or sold their "surplus" output to local distributors. AACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 01-05 know what the marketing concept is—and how it should guide a firm or nonprofit organization.284.(p. 15)From the Industrial Revolution until the 1920s, most companies were in the AACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 01-05 know what the marketing concept is—and how it should guide a firm or nonprofit organization.1-84
Chapter 01 - Marketing's Value to Consumers, Firms, and Society285.(p. 15)Which of the following statements is MOST characteristic of the "production era"? AACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 01-05 know what the marketing concept is—and how it should guide a firm or nonprofit organization.286.(p. 15)Which of the following is the BEST example of management thinking during the "production era"? AACSB: Reflective ThinkingBloom's: Self-TestDifficulty: EasyLearning Objective: 01-05 know what the marketing concept is—and how it should guide a firm or nonprofit organization.

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