revolutionized that time and hence attracting lot of audience. All these factors served as the source of opportunity 2. SWOT analysis of Kollection Strengths: The company has successfully identified the gap between the consumer requirements and market offerings and successfully bridged it. Fast downloading speed provided to the users. Strong audience base Website with minimal design. Weakness Inconsistent revenues Lovin could not devote much time to the business due to his studies Soundcloud account of the company was closed Opportunities Growing demand of merchandize Diversification of merchandize Partnerships Threat: New as well as existing competitors Dwindling profits Low barriers to market entry Copvright issues 3. Lovin is following differentiation strategy as his primary focus was to differentiate its product offerings from that of the competing firms. In order to achieve this objective, he provided the users with a unique feature to create their own playlists. In addition to it, unlike the competitors Lovin focused on providing simple design and fast music downloading speed to the users This is not the only and best way to position the company. Lovin should also plan to release his new line of merchandize with unique design and quality as the previous line had started earning profits in its first month itself. Besides, he should also focus on maintaining the uniqueness of the website by adding new features and options for the users
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- Fall '13
- The Opportunity, Uniqueness quantification, Lovin