9 billion dollar deal in Europe and China The company Costa is developed in

9 billion dollar deal in europe and china the company

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4.9-billion-dollar deal in Europe and China. The company Costa is developed in over 30 different countries. This gives Coke a significant trademark in the global coffee business. The coffee business is growing, with a 6 percent increase every year. It has a saleable platform with several formats and channels. It allows the express vending system and introduces ready to drink products. This is a significant opportunity that will generate value by combining the resources of Costa and Coke company. The Coca Cola Company stated, “Our strong vision is to use the strong Costa platform to expand our portfolio in the growing coffee category.” (2019). This is a great partner for Costa because Coke will take the coffee shop to the next stage of expansion. The acquisition of Costa is worth over $5 billion. Once Coke has acquired it, the company will gain a reliable coffee market. In Europe, the Asia Pacific, the Middle East, and Africa. They also increase the opportunity for other country expansion. The business expansion includes over 4 thousand retail shops that include staff, vending areas, home, and office formats, and the start of the are a toaster (Monaghan, n.d.). The Coke Cola expects to add a scalable platform that is already up and running. Costa ranks as the leading coffee company in the UK and soon 21
MGT497 Strategic Information Technology Plan (Final Paper) China. One key factor to study is the fact that Costa has strong ties with Costa Express. This company offers on the go products which are related to mobile-friendly in the tech world. This provides the product in places like gas stations, movie places, and travelers stop. This seems to be an excellent plan for both companies. Coffee is a beverage everyone loves around the global. It remains a largely fragmented market with not a single operating company that scales the entire format on a worldwide basis. Process Model Evaluation for Technology Innovation Final Recommendation The standards used when a business creates new intelligence and applies the knowledge to its products can add developed the base of invagination (Blind, 2017), how these standards are designed to impact the outcomes of innovation. Setting the measures will reduce duplicates; the products or services will intergrade into the organization's structure, and the investors will trust your innovative ideas. The company I am evaluating is The Coca Cola Company. I chose this company because I am interested in how the business will maintain growth, increase profits, and if they will address the obesity problem in communities with high sales of their product. There is no doubt that the demand for Coca Cola is not there. It is the world's largest beverage company. The business continues to launch different beverages to consumers with conflicting preferences. The idea is to ask what the consumer wants, and they want transparency on different levels. The company focuses on corporate social responsibility and guarantees that consumers have access to any information regarding Coca Cola strategy on interest in water or the environment impact of packing materials. The company has a global-based demand for the products and contribute over

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