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4.9-billion-dollar deal in Europe and China. The company Costa is developed in over 30 differentcountries. This gives Coke a significant trademark in the global coffee business. The coffee business isgrowing, with a 6 percent increase every year. It has a saleable platform with several formats andchannels. It allows the express vending system and introduces ready to drink products. This is asignificant opportunity that will generate value by combining the resources of Costa and Coke company.The Coca Cola Company stated, “Our strong vision is to use the strong Costa platform to expand ourportfolio in the growing coffee category.” (2019). This is a great partner for Costa because Coke will takethe coffee shop to the next stage of expansion. The acquisition of Costa is worth over $5 billion. OnceCoke has acquired it, the company will gain a reliable coffee market. In Europe, the Asia Pacific, theMiddle East, and Africa. They also increase the opportunity for other country expansion. The businessexpansion includes over 4 thousand retail shops that include staff, vending areas, home, and officeformats, and the start of the are a toaster (Monaghan, n.d.). The Coke Cola expects to add a scalableplatform that is already up and running. Costa ranks as the leading coffee company in the UK and soon21
MGT497 Strategic Information Technology Plan (Final Paper)China. One key factor to study is the fact that Costa has strong ties with Costa Express. This companyoffers on the go products which are related to mobile-friendly in the tech world. This provides theproduct in places like gas stations, movie places, and travelers stop. This seems to be an excellent planfor both companies. Coffee is a beverage everyone loves around the global. It remains a largelyfragmented market with not a single operating company that scales the entire format on a worldwidebasis. Process Model Evaluation for Technology InnovationFinal Recommendation The standards used when a business creates new intelligence and applies the knowledge to itsproducts can add developed the base of invagination (Blind, 2017), how these standards aredesigned to impact the outcomes of innovation. Setting the measures will reduce duplicates; theproducts or services will intergrade into the organization's structure, and the investors will trustyour innovative ideas. The company I am evaluating is The Coca Cola Company. I chose thiscompany because I am interested in how the business will maintain growth, increase profits, andif they will address the obesity problem in communities with high sales of their product. There isno doubt that the demand for Coca Cola is not there. It is the world's largest beverage company.The business continues to launch different beverages to consumers with conflicting preferences.The idea is to ask what the consumer wants, and they want transparency on different levels. Thecompany focuses on corporate social responsibility and guarantees that consumers have access toany information regarding Coca Cola strategy on interest in water or the environment impact ofpacking materials. The company has a global-based demand for the products and contribute over