Opportunities and Threats Consumer Trends The current trend seems to be the

Opportunities and threats consumer trends the current

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factors will easily increase customer loyalty. Opportunities and Threats Consumer Trends The current trend seems to be the need to support tech-savvy gadgets with their own operating systems, as the IT industry has grown significantly, and products have been integrated with mobile devices in some way. The rapid growth of connected devices is expected to be supported by the community. This also involves buying from local stores. For instance, people are now preferring to buy local rather than international products. Hence, the company should try to establish at least one warehouse or assembly to justify local production. This largely overlaps with the population groups involved. Moreover, local production also involves the green manufacturing process. The perception of customers is now shifting towards buying green products. This is also a wakeup call for Apple to start adopting green manufacturing procedures. These systems are the beginning of the integration of new products into the future. This is in line with consumer trends and requires an integrated and easy-to-use integrated communication system for everyday use. Ethics In addition to the strength and weaknesses of the firm, people also believe that companies must apply ethics by introducing new business ideas and concepts. For example, Apple, Inc. launched new business services and ideas and ensure that the product/service is proven to
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12 Final Project: Comprehensive Business Plan comply with the ethical principles and skills followed by the target market. Companies must consider the consequences that may violate ethics and could affect their success, as well as introduce new products and services. Most users do not seem to care about the data they post daily, but it is up to the company to be cautious. There have been conspiracies against Apple, Inc. of selling consumer information to third parties. However, this does not hold the company liable for the use of customer data. Companies face many restrictions when dealing with potential breaches of data processing ethics. In order to provide new products, the processing of sensitive data must be followed to gain and maintain consumer confidence. There is a high risk that, if the company is involved in such activities, it might heavily impact the customers’ buying decision; they will stop buying Apple products and will switch to other competitors’ brands. It might possibly result in product avoidance or lobbying for new regulations. Branding and Operations One of the most important things a company needs to understand is that all of these factors are dynamic and can have varying degrees of impact depending on the part of the business being analysed and how they are addressed. The aforementioned factors might heavily impact different departments individually. This business plan will ensure to not repeat the mistakes or warnings mentioned above. In addition, the recommendations and suggestions provided above are also to be catered in the new business plan. Furthermore, the organizational structure also helps in the launch and branding activities of the product. Hence, it is important to
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  • Spring '17
  • Marketing, Rechargeable battery, Lithium-ion battery, Nickel-cadmium battery

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