BSBADV602 Student Assessment Workbook | Student ID: Page 7
Question 7List and explain key provisions of relevant legislation, codes of practice, and national standards that effect advertising operations. Write your response into the table below:Legislation/Codes/StandardsSummary of Key Provisions1.Actsgive a general overview of how to make workplaces safe and healthy. They BSBADV602 Student Assessment Workbook | Student ID: Page 8
Assessment Event 2 – FitLife Simulation In this assessment, you will undertake a number of tasks associated with planning and developing an advertising campaign to meet the needs of FitLife’s desire for advertising of an innovative product or service. In this simulation, you will perform the following actions: define campaign context identify resource requirement and repare advertising budget develop schedule for proposed advertising activities. Task 1: Define Campaign Objectives In this task, you will demonstrate your skills in listening and questioning to clarify the objectives of the advertising campaign with the FitLife Marketing Manager. Then, you will ensure these objectives align with time, budget, product, market factors, legal, and ethical requirements. 1.1 Meet with the Client No response required. You will hold a 30-minutes interactive session with the FitLife Marketing Manager. Please refer to your Student Assessment Guide for detailed instructions. 1.2 State campaign objectives in measurable terms and identify the advertising context Insert your response here: When setting future objectives for marketing such as in a marketing plan it’s useful to look hard at each measure and ask “is it essential?”. The SMART mnemonic helps as a test or filter which you can use to assess the quality of measures. My personal definition of SMART is: Specific – Can the detail in the information sufficient to pinpoint problems or opportunities? Is the objective sufficiently detailed to measure real-world problems and opportunities? Measurable – Can a quantitative or qualitative attribute be applied to create a metric? Actionable – Can the information be used to improve performance? If the objective doesn’t change behaviour in staff to help them improve performance, there is little point in it!
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- Fall '19