First we need to secure funds. This will not be a large amount of money to begin with. The initial goal of AS is to Our initial goal is to secure a loan that secure a will allow us A S to develop, execute and maintain a website that allows us them to sell products. We need to h H ire a web designer, and secure our the domain name as well as set up an ordering system online that will allow us AS too track orders and maintain a good relationship between customer, seller and distributor. While the website is in design stage AS we will need to secure the rights to sell products from the different manufacturers, or find a distributor that will drop ship orders. While this will keep the prices on our the products a bit higher, it will allow for less overhead on storage and maintenance of inventory, as well as streamline the shipping process and reduce shipping time. This will allow AS to o keep prices at a competitive level. Once Adrenaline Sports is functioning online, we would they will like to then take advantage of our already frequent action sport spectating traveling to different action sports events. This will provide marketing opportunity to the key customer base , by opening up a booth at different events to start. We could keep a small amount of inventory to be sold at events. We As would sell products at the events, and would
develop a marketing campaign that would cater to the athletes and their family’s needs. We would AS will promote ourselves as the company , and the brand, and provide the products needed for all the action sports, the enthusiasts and their families. Once we have our the company foundation is built up this would be an opportunity to offer sponsorships to up and coming athletes. This would not only allow us AS too advertise, but it would show that we they support our the action sports community as well. I think a A strong presence in the community is important for a company to show loyalty to their product and industry. Another way AS will achieve this is by partnering with the Fallen Rider Foundation and giving back to charity and community with every sale. This company is a dream of my husband and I. So t T he initial plan is to run the company ourselves as a corporation with three initial team members . In the beginning, the majority of the work will be done by us Greg and Robin . We will need to hire a web designer to create and maintain our site A third member, a web designer, will be hired to design and maintain the AS website. . Also included in the team will be several outside team members like accountants and a graphic designer. I feel that since our business will be online initially that we must keep someone on payroll to make sure there is always improvements and preventative maintenance being done. I plan to run the administrative side of the company. I will be responsible for accounting and maintaining contracts with all of our manufacturers, maintaining our sponsorship contracts, payroll and HR. Being more knowledgeable about the equipment and athletic side of our business, by husband will be in charge from that end.
- Spring '10
- Marketing, Adrenaline Sports