P 200 from charitable giving to medical records to

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(p. 200) From charitable giving to medical records to Internet tracking, consumers are more anxious than ever about: A. secondary data retrieval systems. B. exploitation by foreign marketers. C. their ability to get credit cards. D. preserving their right to privacy. E. the unstructured nature of market research. Consumers are becoming increasingly concerned about privacy. AACSB: Ethics Blooms: Understand Difficulty: 3 Hard Learning Objective: 09-05 Examine the circumstances under which collecting information on consumers is ethical. Topic: The Ethics of Using Customer Information 28. (p. 200) American consumers' concerns about __________ have led to a variety of government protections including the "Do Not Call" list. A. priva cy B. intellectual property rights C. foreign imports D. economic growth E. identity theft The "Do Not Call" list is an example of a government program aimed at protecting consumers' privacy. AACSB: Ethics Blooms: Understand Difficulty: 3 Hard Learning Objective: 09-05 Examine the circumstances under which collecting information on consumers is ethical. Topic: The Ethics of Using Customer Information 29. (p. 200) When conducting a survey about choosing vacation destinations, Hillary will need to
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__________ in order to get reluctant respondents to provide honest information. A. choose only highly verbal consumers B. assure consumers that their individual responses will be C. use only focus group interviews D. ask unstructured questions E. create an efficient data warehouse Unless respondents are promised that their information will be kept confidential, they will often either refuse to participate, or give less than candid answers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-05 Examine the circumstances under which collecting information on consumers is ethical. Topic: The Ethics of Using Customer Information 30. (p. 200) Customers have become more and more anxious about breaches of privacy, and it is essential for marketing researchers that they: Marketing researchers must protect customers' privacy absolutely. It is not enough to protect contact information--sometimes it is possible from anonymous information to identify someone. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-05 Examine the circumstances under which collecting information on consumers is ethical. Topic: The Ethics of Using Customer Information 31. (p. 200) The many incidents of identity theft and scams falsely presented to consumers as market
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