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Section C: Performance Activity Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit. Answer the activity in as much detail as possible, considering your organisational requirements. 1. As a workplace activity (or simulated workplace activity), develop an e-marketing plan for oneproduct or service. Introduction AMP energy drink Mountain Dew, PepsiCo owns the following brands. Who PepsiCo’s North American division of work in the United States and Canada is an international company. In addition, its international business with over 175 countries, operating in Mexico, along with PepsiCo the largest in the UK to work. This convenient food and beverage company is a leader ofthe world. For PepsiCo consist of Frito-lay, Pepsi Cola, Gatorade, Tropicana, and Quaker Foods is composed. “The success of PepsiCo high standards of superior product performance, distinctive competitive strategies and the integrity of our people is the result of a high.” Pepsi’s financial performance Overview of the mission and goals, and discuss corporate citizenshipStrategy Objective
Mission and goals. PepsiCo’s mission is the nose “the world’s leading consumer Products Company focused on convenient foods and beverages. We offer the opportunity for investors seeking to produce healthy financial rewards growth and enrichment of our employees, business partners, and we operating and the community. And we have to do everything; we are honest, fair effort and sincerity. “This mission statement with the available, PepsiCo, it is responsible for the quality of life with the community, it associates to contribute to the said are reported.Target marketVariableSegment 1Age21-40LocationUrban & suburban & inner city areasGenderAllLifestyle Young to middle aged professionalMedia usageHighLoyalty statusMediumUsage rateMedium to highIncomeHouse hold income of $85 000Professionals young to middle age.DemographicAge21-40RaceAllGenderAllMinimum educationUniversityIncome House hold income of $85 000ReligionAnyGeographicRegionUrban & suburban & inner city areasCitySydney , Melbourne, Brisbane, Adelaide or PerthPsychographicInterestsVariety of interestsLifestyles Young professional lifestyle trying to make a living in the
worlAttitudes Passionate about their careers, trying to live a mature life.Strategy & ToolSearch Engine Optimization Search engine optimization (SEO) will be used to make the website more visible to search engines and move it up in search engine results pages. The goal is to appear on the first page of the most used search engine in the world, Google. Just appearing on the first page of Google search guarantees an increase in site traffic. This is because in a world of instant gratification, people in general are too impatient to go onto the next page of a search engine. They want theirquestion answered right away.