Consumers are increasingly becoming skeptical about tetra Pak milk brands where

Consumers are increasingly becoming skeptical about

This preview shows page 10 - 13 out of 49 pages.

Consumers are increasingly becoming skeptical about tetra Pak milk brands where there is no transparency regarding where the milk comes from or how the cows are treated. Growth drivers: Increasing health awareness Favorable macroeconomic factors Innovative offerings from dairy players Increasing support from Government of India Growing penetration of organized retail Evolution of e-grocery segment in India
Image of page 10
Page 11 of 49 A Brief about The Company Provilac Dairy Farms was established in the year of 2013 and is one of its kinds in the city. Within a short span of time, Provilac has become synonymous with natural and 100% pure milk in the city of Pune. They aim to contribute towards creating happy and healthy tomorrow for all through right nutrition and high quality dairy products. The farm is well-equipped with state of the art dairy infrastructure. Provilac operations are backed by dedicated human resources, well-controlled distribution network and agile customer care. With a commitment to deliver natural goodness at doorstep, Provilac promises to be the most reliable breakfast and nutrition partner for the discerning Indian households. At Provilac, 'Do What's Right' is their corporate philosophy. Goodness is nature's biggest gift to mankind. At Provilac, they see it in a glass of milk. They make sure their milk comes loaded with nutritional qualities and natural goodness. It underlines their commitment to offer Farm Fresh, Organic, Nutritious, Untouched, Unadulterated and 100% Pure Milk. Provilac is not only the brand name but a symbol of purity, hygiene, good health and natural goodness at all counts. It promises to be customer’s wellness partner with complete nutrition. It aims to be customer’s household member that fosters an enriching, healthy and rewarding life. With uncompromised quality, unparalleled sense of care and agile service, Provilac is all set to make its mark of excellence in the dairy business. For Provilac, it's more than just milk. It's a medium to spread smiles, nurture happiness and celebrate a healthy way of life. Incorporated in 2011, Provilac is a funded start-up and has raised Rs.1.5 crore in angel funding, as the Pune based company looks for expanding its operations in other cities. Atul Choradiya, the promoter and chairman of Panchasheel Reality, participated in this round in his personal capacity. The company is run by a team of 5 hardworking and enthusiastic members along with a team of 40 delivery boys and 5 other support staff. Currently, they have around 3400+ customers.
Image of page 11
Page 12 of 49 The company also has an eco-friendly approach as it recycles the PET bottles in which the milk is delivered. Provilac Farm Provilac farm is located in the Apshinge village which is at the Pune-Bangalore highway near Satara city.
Image of page 12
Image of page 13

You've reached the end of your free preview.

Want to read all 49 pages?

  • Fall '17
  • Mahvish ali

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors