Overview of the strategic plan: Patricia Mees
Patricia Mees gave a presentation concerning the objectives that would form part of the strategic
plan for the next five years.
Objective 1 – To sell and service MacVille espresso coffee machines in every state of Australia.
This was a top priority that would involve the acceptance of Java Estates tender. This was an
important alliance and one that should be managed at the highest level. With the Sydney
warehouse now established, it was important to look for other warehouse opportunities in high
volume states. The other states could be managed with an agent’s network and by outsourcing
Objective 2 – To increase profit margins by 5% from our 2010 benchmark in the next five years.
This should occur naturally, with increased sales allowing for better price negotiations with
suppliers, and getting all departments to make optimum use of their staff.
Objective 3 – To establish the MacVille brand recognition in key markets in the next five years,
mostly via new technologies but also co-branding with our strategic partner. This is also a high
priority if the successful rollout is to be achieved.
Objective 4 – To reduce our waste and energy use by 10% from our 2010 benchmark within the
next five years. Education programs and incentive rewards for innovations in this area should see
the organisation achieve its objectives.
Meeting adjourned at 9.30 pm.
Minutes submitted by Secretary, Olga Hartwick.
For the provided case study information, following on from your analysis of the organisation, and
competitors and allies in Part B, you need to:
Formulate strategic objectives for the organisation (based on the Board minutes).
As per the minutes prepared on the basis of board meetings of macville enterprises
following objectives were discussed and formulated for the future purposes. Patricia Mees
CEO of the group company presented various objectives which would be standard guidelines
for the operations of business enterprise as per the next five years plans. These are detailed
1.MacVille essential goal is to offer and oversee espresso coffee machines in each
topographical area of the Australian country. According to Java Estate's sensitive, this would
be a top need that would incorporate its affirmation. This will be basic collaboration that
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