Last months meeting minutes were amended and approved

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(Last month's) meeting minutes were amended and approved. 21 | P a g e
Overview of the strategic plan: Patricia Mees Patricia Mees gave a presentation concerning the objectives that would form part of the strategic plan for the next five years. Objective 1 – To sell and service MacVille espresso coffee machines in every state of Australia. This was a top priority that would involve the acceptance of Java Estates tender. This was an important alliance and one that should be managed at the highest level. With the Sydney warehouse now established, it was important to look for other warehouse opportunities in high volume states. The other states could be managed with an agent’s network and by outsourcing the maintenance. Objective 2 – To increase profit margins by 5% from our 2010 benchmark in the next five years. This should occur naturally, with increased sales allowing for better price negotiations with suppliers, and getting all departments to make optimum use of their staff. Objective 3 – To establish the MacVille brand recognition in key markets in the next five years, mostly via new technologies but also co-branding with our strategic partner. This is also a high priority if the successful rollout is to be achieved. Objective 4 – To reduce our waste and energy use by 10% from our 2010 benchmark within the next five years. Education programs and incentive rewards for innovations in this area should see the organisation achieve its objectives. Meeting adjourned at 9.30 pm. Minutes submitted by Secretary, Olga Hartwick. Assessment required: For the provided case study information, following on from your analysis of the organisation, and competitors and allies in Part B, you need to: 1. Formulate strategic objectives for the organisation (based on the Board minutes). Strategic Objectives: As per the minutes prepared on the basis of board meetings of macville enterprises following objectives were discussed and formulated for the future purposes. Patricia Mees CEO of the group company presented various objectives which would be standard guidelines for the operations of business enterprise as per the next five years plans. These are detailed as follows 1.MacVille essential goal is to offer and oversee espresso coffee machines in each topographical area of the Australian country. According to Java Estate's sensitive, this would be a top need that would incorporate its affirmation. This will be basic collaboration that 22 | P a g e
should be managed at the most raised sum. 2.To grow in general incomes by 5% in the impending time frame time. The time span given here for the extension approach will be 5 years. This should get carried out in factuality with extended arrangements considering while at the same time improving worth exchanges with suppliers of crude materials and different assets. Aside from that HR in the business association are propelled to accomplish the ideal errand.

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